The City University of New York is hiring: Social Media Coordinator [Communicati

Overview

Social Media Coordinator (Communications Broadcast & Multimedia Production Coordinator) at CUNY School of Professional Studies (CUNY SPS). Reporting to the Digital Strategy Manager, the Social Media Coordinator is responsible for creating, curating, and managing content across the university’s social media platforms to engage and grow our online community. The ideal candidate will have a deep understanding of social media trends, strong communication skills, and the ability to craft creative, compelling content that reflects the values and mission of the school. This role collaborates with various departments, including Admissions, Student Life, and Alumni Relations, to highlight university events, achievements, and stories.

Responsibilities

• Develops, curates, and manages daily social media content (text, images, videos) that engages the university community and strengthens the brand.
• Creates graphics and videos using tools such as Canva, Adobe Creative Suite, or similar software.
• Monitors social media trends and integrates best practices into content strategies.
• Actively engages with students, faculty, alumni, and prospective students through comments, messages, and interactions, fostering a sense of community and school pride.
• Responds promptly to inquiries and comments, maintaining a positive and professional tone.
• Tracks and analyzes performance metrics across platforms to measure the effectiveness of social media content and campaigns.
• Prepares monthly reports on social media performance and provides insights to optimize future strategies.
• Collaborates with departments such as Admissions, Student Life, and Alumni Relations to promote university events, achievements, and student stories.
• Assists in developing and executing social media campaigns for key university initiatives like open houses, student recruitment, and fundraising events.
• Provides live social media coverage for events, capturing photos and videos as needed to highlight important moments and engage followers.
• Maintains and updates the university’s social media presence on platforms including Instagram, Facebook, X/Twitter, LinkedIn, TikTok, and YouTube; ensures all activities align with branding guidelines and maintain a consistent voice.
• Evaluates new and emerging platforms for potential alignment with the university’s goals.

Qualifications

• Bachelor's degree required.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).
• 1-2 years of experience managing social media accounts, preferably in higher education or for a brand.
• Experience working in a university setting or with higher education clients.
• Proficiency in social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube).
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Basic graphic design and video editing skills (e.g., Canva, Adobe Photoshop, Premiere).
• Strong written and verbal communication skills.
• Ability to work independently and as part of a fast-paced team.
• Creative mindset with a keen eye for visual storytelling and design.
• Knowledge of SEO, SEM, and digital marketing best practices.
• Ability to understand and analyze data to inform content strategies.
• Photography or videography skills.

CUNY Title Overview

Supports the creation and maintenance of multimedia communications.

• Collaborates with internal and external personnel to develop multimedia concepts to communicate key messages
• Creates content utilizing one or more types of media (e.g., photography, video, audio, and web technologies)
• Coordinates pre-production, production and post-production activities
• Designs, edits, and uploads content to internal and external sites and programs
• Maintains archives, materials, and project documentation
• Performs related duties as assigned

Position Details

FLSA: Non-exempt

Employment Type: Full-time

Compensation and Benefits: Salary commensurate with education and experience, from $54,725 - $59,444. CUNY’s benefits include health and wellness plans, retirement/pension benefits, tuition waivers for CUNY graduate study, generous paid time off, and access to a diverse academic community.

How To Apply

From the job posting system, select "Apply Now", create or log in to a user account, and provide the requested information. If viewing outside the system, access the employment page and search for this vacancy using Job ID# 31007 or Title. Applicants must attach a resume and a cover letter. Candidates must be legally authorized to work in the United States on a full-time basis.

Closing Date

October 14, 2025

Equal Employment Opportunity

CUNY encourages people with disabilities, minorities, veterans and women to apply. EEO/AA/Vet/Disability Employer.

Location: School of Professional Studies