Senior Publicist Job at BPM-PR Firm in Decatur

Overview

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BPM-PR Firm is a premier public relations agency focused on delivering innovative and impactful communication strategies for a diverse clientele. We excel in building, enhancing, and safeguarding our clients' reputations in today’s dynamic media landscape. We are seeking a talented and experienced Senior Publicist to join our team.

Position Summary

As a Senior Publicist at BPM-PR Firm, you will shape and execute strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for securing media coverage, building relationships with journalists and influencers, partnerships, and driving brand awareness across various industries. The ideal candidate will have a strong track record of securing high-profile media placements, excellent communication skills, and a deep understanding of media relations and storytelling.

Responsibilities

• Develop and execute strategic PR campaigns to meet client objectives and goals.
• Liaise daily with clients, in-house publicists, and media.
• Outreach to build new relationships and network within the media.
• Monitor media for opportunities and track placements across newspapers, magazines, journals, broadcasts, newswires, television, and blogs.
• Use databases to pull researched media lists and conduct online research for new media relationships.
• Collaborate with the department account team to develop client proposals and implement PR activity strategies.
• Create monthly PR plans and strategies to guide campaign execution and align with client goals.
• Craft timely media angles and pitches leveraging current events and trends.
• Manage and track media samples, ensuring accurate inventory, timely distribution, and follow-up.
• Coordinate daily with the team to manage client workloads and share updates.
• Prepare regular client reports and attend client meetings.
• Write press releases and pitch letters to attract media attention and secure coverage.
• Assist in researching, writing, and distributing press releases to targeted media.
• Promote news stories and features to the media.
• Analyze and evaluate incoming media coverage.
• Ensure accuracy of media coverage and communicate placements to clients.
• Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
• Attend and promote client events to media and networks.
• Coordinate and manage client sample mailings.
• Undertake research for client strategy, press releases, and media strategies and present to potential new clients.
• Manage the PR and client aspects of potential crises.
• Manage department interns.
• Prepare regular client reports and attend client meetings.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
• Proven track record of securing high-profile media placements.
• Excellent written and verbal communication skills.
• Strong media relationships across various industries.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in media monitoring and measurement tools.
• Experience with crisis communication and issues management is a plus.

What We Offer

• Contract Position
• Opportunities for professional development and growth.
• Collaborative and supportive work environment.
• Work with a diverse range of clients and industries.

BPM-PR Firm is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, marital status, veteran status, or disability status. All qualified applicants will receive consideration for employment. No calls please. Flexible work from home options available.