Executive Director, Market Strategy & Product Marketing

JOB SUMMARY This position is responsible for market strategy, insights and voice of the customer and oversight of product marketing - a new leadership role within the marketing organization. This leader will be responsible for driving market insights throughout the company, developing a voice of the customer function, owning competitive and market intelligence, driving effective product marketing and messaging, establishing the company's differentiated positioning, driving forward market-focused initiatives and owning customer marketing to drive retention and reduce churn. This role will ensure that the customer is always at the center of every decision we make.

KEY RESPONSIBILITIES

Develop and run a voice of the customer initiative, working closely with Services and Support and Customer Success, to ensure our key strategic customers have a voice and we act upon their feedback

Partner effectively across the organization to advance the highest priority market insights initiatives, working collaboratively with Customer Success, Sales, Services and Support, Business Intelligence, Sales Operations, Product, Engineering, Strategy and our two joint venture partners: Henry Schein Dental and Internet Brands

Create and manage the voice of the customer dashboard, making strategic recommendations for the company on where to focus

Drive all messaging and assets to support demand generation, field enablement, and customer marketing activity

Develop a best-in-class competitive and market intelligence function that informs executives and key teams

Create go-to-market programs for new offerings and market segments

Develop product messaging to be used across all media and customer engagement channels

Empower sales to communicate our products effectively to prospective customers

Lead global cross-functional launch and release marketing initiatives

Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally

Determine key market investment and analysis areas to enable future company growth

Develop and grow a customer marketing function to drive customer retention and reduce churn

Ensure company is a thought leader in the industry - through market surveys, segmentation and other data-focused initiatives

Build ROI tools, executive business reviews and other strategic tools to enable commercial function

Partner alongside CMO on planning and prioritizing of key strategic initiatives for marketing and for overall company

Communicate strategy and positioning to the company and ensure consistency and understanding

Build a dynamic team that serves to inform the entire company on what's next and where we should go

SPECIFIC KNOWLEDGE & SKILLS

15+ years of running market strategy, product marketing or management consulting experience, with increasing levels of leadership

BA; MBA or other advanced degree strongly preferred

Deep healthcare and SaaS experience

Passion for transformation - you're building a new department with an opportunity to make it a critical function within the company

Deep experience effectively collaborating, partnering with and influencing all levels of the organization

GENERAL SKILLS & COMPETENCIES

Outstanding management and leadership skills and ability to attract, retain, motivate, inspire, develop, mentor and coach team members for high performance; excellent conceptual skills

Outstanding verbal and written communication skills and ability to resolve disputes effectively

Mastery presentation and public speaking skills

Mastery independent decision making, analysis and problem solving skills

Understand, interpret and act on financial information and external trends that contributes to business profitability

Plan, manage and create strategy around complex global projects; understand available resources, develop timeline, budget and assign areas of responsibility

Lead teams to achieve company goals and solve complex business issues in creative and effective ways

Strategic planning and organizational skills and techniques

Communicate effectively with senior management and key stakeholders

Outstanding negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships

Outstanding ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics

Broad and wide-range of professional and managerial skills with a full understanding of industry practices and company policies and procedures

Lead and develop virtual teams

Mastery in multiple technical and business skills

Exceptional strategic planning skills

Adapt and lead change initiatives

EXCELLENT BENEFITS AVAILABLE Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

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