Manager, Global Performance Creative Strategy Temp Job at WeightWatchers in New

Overview

Manager, Global Performance Creative Strategy Temp

United States - New York

WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

This is a temporary position - 4-6 month contract.

What You Will Do

The Manager, Global Performance Creative Strategy role is equal parts analytical and creative; bridging the gap between Performance and Brand marketing. This role will report to the VP, Integrated and Brand Marketing and will be focused on spearheading performance creative strategy to support our growth efforts and drive profitable member acquisition. You will be responsible for overseeing our strategy/creative testing roadmap across all markets, paid channels, and platforms, owning relationships with our media and brand team counterparts, and leading deep analysis of performance data and subsequent creative optimizations. You will play a pivotal role in meeting our member acquisition targets, effectively balancing day-to-day creative optimizations with disruptive bigger swings.

Snapshot of day-to-day impact:

• Oversee the performance creative strategy and testing roadmap across markets, channels, and platforms, partnering with the Manager, Global Performance Creative Operations to facilitate creative production.
• Own relationships with global media counterparts, mapping out content needs and prioritizing global cross-channel deliverables for the biggest impact to performance.
• Author performance creative briefs and corresponding production playbooks in collaboration with the Global Brand Marketing team, translating integrated marketing direction and key messages through the lens of performance best practices.
• Lead global creative reporting and transform insights into codified cross-channel learnings and actionable next steps, including subsequent creative optimizations.
• Stay on top of the evolving digital landscape, from competitor creative and social trends to emerging technology, and drive consistent creative ideation to create and capture demand.

Who You Are

• Curious, creative, and performance-obsessed, with at least 5 years of growth marketing and people management experience, preferably within wellness, healthcare, and/or telehealth.
• A strategist with the twin skills of a growth manager and a creative leader, experienced in tying creative insights to business performance.
• A problem solver who thrives in a fast-paced environment, comfortable making decisions, and willing to test and learn.
• Able to operate at all levels within an organization, good at reading people, and able to adapt operating style situationally.

Compensation and Benefits

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range: $75 - $100 USD

About WeightWatchers

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. We encourage employees to come into the office 1-2 days/week.

WeightWatchers values developing community within our employee population. We are an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Legal notices

Under Maryland law, an employer may not require or demand a polygraph examination or similar test. In Massachusetts, it is unlawful to require or administer a lie detector test as a condition of employment. WeightWatchers complies with applicable Rhode Island Workers' Compensation laws. Eligible employees are covered by workers' compensation insurance for work-related injuries or illness.