Allstate Insurance Company is hiring: Brand Public Relations Manager in Chicago

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

If you're passionate about best-in-class storytelling and want to make a real impact at one of the most recognized protection brands in the world, this is the role for you.

As a Brand Public Relations Manager at Allstate, you'll be at the heart of our efforts to build brand love, connect with consumers and protect our reputation through compelling, strategic and creative public relations. You'll support the U.S. consumer PR strategy, designing and executing breakthrough campaigns and storytelling initiatives that earn top-tier media attention and resonate with diverse audiences.

You'll collaborate across teams, from marketing and social media to corporate communications and brand sponsorships, to ensure our PR efforts align with business objectives and reflect Allstate's values and voice. Key Responsibilities

• Support the development and execution of strategic, creative PR initiatives that drive earned media coverage and enhance Allstate's brand reputation.
• Manage and contribute to campaign planning, media relations, press material development, editorial calendars, and activation of integrated communications programs.
• Work closely with internal teams, including marketing, social, creative, and sponsorship to ensure PR is fully integrated into broader brand campaigns.
• Coordinate with U.S. PR agencies on campaign rollouts, media outreach, press events, influencer opportunities, and content strategies across earned, owned, and paid channels.
• Proactively identify opportunities to drive brand affinity and thought leadership through storytelling, trendspotting and creative ideation.
• Monitor consumer, insurance and personal finance trends to inform proactive media strategies and inform internal stakeholders.
• Collaborate with the Risk & Reputation team on reactive media responses, reputational issues, and real-time communications challenges.

What You Bring

• 5-8 years of experience in public relations, with a strong track record in consumer or brand communications (agency and/or in-house).
• Exceptional media relations skills, including the ability to pitch and build relationships with traditional, digital, and emerging media across a range of verticals.
• Strong experience working in a matrixed organization and collaborating cross-functionally with multiple internal stakeholders.
• Proven ability to develop data-driven storylines and translate complex information into compelling, media-friendly narratives.
• Outstanding project management and organizational skills, with the ability to juggle multiple priorities and deadlines in a fast-paced, high-volume environment.
• Detail-oriented with a creative mindset, strong writing and editing skills, and the ability to think both strategically and tactically.
• Energetic, collaborative, and solutions-oriented, with a proactive approach to problem-solving and campaign execution.

Why Allstate?

At Allstate, we believe in protecting what matters most, including our people. You'll join a values-driven team that's reinventing what it means to serve and connect with today's consumers. From award-winning campaigns to game-changing partnerships, you'll help shape the future of a brand built on trust, purpose and innovation.

Supervisory Responsibilities

* This job has supervisory duties.

Skills

Brand Communications, Branding Campaigns, Communication Management, Communications Strategy, Corporate Branding, Media Outreach, Public Relations (PR), Strategic Communication Planning

Compensation

Base compensation offered for this role is $120,000- 145,000 / annually and is based on experience and qualifications.
*** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click "here" for information regarding the San Francisco Fair Chance Ordinance.
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To view the "EEO is the Law" poster click "here". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click "here". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

In Summary: Brand Public Relations Manager will be at the heart of our efforts to build brand love, connect with consumers and protect our reputation through compelling, strategic and creative public relations . At Allstate, you'll help shape the future of a brand built on trust, purpose and innovation . 5-8 years of experience in public relations with a strong track record . En Español: En Allstate, grandes cosas suceden cuando nuestra gente trabaja juntos para proteger a las familias y sus pertenencias de las incertidumbres de la vida. Y durante más de 90 años nuestro impulso innovador nos ha mantenido un paso por delante de las necesidades en evolución de nuestros clientes. Desde defender los cinturones de seguridad, bolsas de aire y leyes de conducción graduadas, hasta ser líder de la industria en sofisticación de precios, telemática y, más recientemente, dispositivo y protección de identidad. Descripción del trabajo Si usted es apasionado por contar historias de primera clase y quiere tener un impacto real en una de las marcas de protección más reconocidas del mundo, este es el papel para usted. Como Gerente de Relaciones Públicas de Marca en AllState, estará en el corazón de nuestros esfuerzos por construir amor de marca, conectarse con los consumidores y proteger su reputación a través de iniciativas creativas, estratégicas y convincentes. Gestionar y contribuir a la planificación de campañas, relaciones con los medios de comunicación, desarrollo de material de prensa, calendarios editoriales y activación de programas integrados de comunicaciones. Trabajar estrechamente con equipos internos, incluyendo marketing, social, creativo y patrocinios para garantizar que las relaciones públicas se integren plenamente en campanias de marca más amplias. Coordinar con agencias de relaciones públicas estadounidenses sobre lanzamientos de campaña, divulgación mediática, eventos de imprenta, oportunidades de influencers y estrategias de contenido a través de canales ganados, propiedad y pagos. Identificar proactivamente oportunidades para impulsar la afinidad de la marca y el liderazgo del pensamiento mediante narración de historias, rastreo de tendencias e ideación creativa. Monitorear las tendencias de consumo, seguros y finanzas personales para informar sobre estrategies de medios proactivos e interesadas internas. Colaborar con el equipo Risk & Reputation sobre respuestas multimedia reactivas, problemas de reputación y desafíos en tiempo real. ¿Qué trae 5-8 años de experiencia en datos públicos, una organización que trabaja con múltiples cadenas de contactos digitales o una amplia gama de redes sociales (incluyendo un fuerte capacidad de interconectado de conexiones entre usuarios) y desarrollar conocimientos relacionados con las relaciones comerciales dentro de la red y la cadena de comunicación electrónica? Excelente gestión de proyectos y habilidades organizativas, con la capacidad de hacer malabares con múltiples prioridades y plazos en un entorno acelerado y de alto volumen. Se unirá a un equipo basado en valores que está reinventando lo que significa servir y conectarse con los consumidores actuales. Desde galardonadas campañas hasta asociaciones que cambian el juego, ayudarás a dar forma al futuro de una marca construida sobre la base total de confianza e innovación. Responsabilidades Supervisorias. Uno que toma sus habilidades y las empuja al siguiente nivel. Uno que le anima a desafiar el status quo. Uno donde puede moldear el futuro de la protección mientras apoya causas que significan más para usted. Unirse a nuestro equipo significa ser parte de algo mayor - un equipo ganador haciendo un impacto significativo. Allstate generalmente no patrocina individuos por visas basadas en empleo para este puesto. A partir del 1 de julio de 2014, bajo Indiana House Enrolled Act (HEA) 1242, es contra la política pública del estado de Indiana y una práctica discriminatoria para un empleador para discriminar a un potencial empleado sobre la base de su estatus como veterano, negándose a contratar a un solicitante debido a que son veteranos de las fuerzas armadas de los Estados Unidos, miembro de la Fuerza Nacional de Indiana o un miembro de una reserva de trabajo. Para San Francisco, haga clic aquí "por favor" para obtener información acerca de las principales disposiciones de la Ley Federal de Contratación Médica (LACA). Es política de la Compañía emplear a las mejores personas calificadas disponibles para todos los trabajos. Por lo tanto, está prohibida cualquier acción discriminatoria tomada en cuenta del ascendencia, edad, color, discapacidad, información genética, género, identidad de género , expresión sexual e reproductiva, decisión sobre salud, estado civil, condición médica, estatus militar o veterano, origen nacional, raza (incluyen rasgos históricamente asociados con la raza, incluyendo pero no limitado a texturas capilares y peinados protectores), religión (incluyendo el vestido religioso), sexo o orientación sexual que afecte negativamente a los términos o condiciones de empleo de un empleado. Esta política se aplica a todos los aspectos de la relación laboral, incluidos, entre otros, contratación, capacitación, administración salarial, promoción, asignación de trabajo, beneficios, disciplina laboral y separación del empleo .