This range is provided by MGA Entertainment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$160,000.00/yr - $220,000.00/yr
Additional compensation
Annual Bonus
About the Role
Bratz is an iconic global brand with a fiercely loyal fanbase and now we’re expanding into beauty. We’re looking for the Head of Marketing to lead this charge.
This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.
What You’ll Do
- Define Bratz Beauty’s brand strategy, voice, and positioning in the market
- Lead integrated 360° campaigns across digital, retail, social, PR, and experiential
- Build smart partnerships and collaborations that give the brand cultural relevance
- Oversee social, influencer, and content strategies with a bias toward virality
- Manage launch calendars and deliver go-to-market excellence
- Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation
- Partner with Product, E-Com, and Ops to hit sales and market share goals
- Manage budgets with a balance of brand building and performance ROI
Who You Are
- 8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle
- Proven track record of high-impact, integrated campaigns that got people talking
- Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches
- Strong network across media, creators, and cultural partners
- Confident leading teams and agency partners
- Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment
What Success Looks Like in Year One
- Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand
- Drive major media and influencer buzz with Gen Z and culture-defining communities
- Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail
This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing
- Industries: Consumer Goods