Sr. Analyst Paid Media - Marketing Analytics

Overview

Are you an analytically sharp insight-driven thinker looking for a role that will involve collaboration with all areas of marketing and help support high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data.

What Youll Do

• Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
• Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parametersdelivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling on custom platforms, demand forecasting, and strategic recommendations on marketing investments.
• Champion analytics best practicesbuilding clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
• Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.

What Were Looking For

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Bachelors Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
• Prior experience in the travel and hospitality industry is a plus but not mandatory.
• Ability to collaborate with internal and external stakeholders across multiple functions and locations.
• Ability to influence.
• Flexible and adaptable; ability to work effectively in ambiguous situations.
• Excellent verbal and written communication skills.
• Ability to motivate teams and keep a positive attitude in a fast-paced environment.
• Ability to work under minimal supervision with a goal-oriented mindset.
• Ability to see the big picture and leverage critical thinking and decision-making skills.
• Excellent organization, time management, delegation, and prioritization skills.
• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
• Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.

What Youll Get

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts Theme Park Tickets, Gym Discounts

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO Statement

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Automotive

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