Associate Director of Paid Media

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Base pay range

$110,000.00/yr - $125,000.00/yr

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Title: Associate Director of Paid Media (Search & Social)

Salary: $110,000 - $125,000 + performance bonus

Overview

This opportunity is with a leading, global performance-focused digital advertising agency that supports a diverse group of clients spanning technology, gaming, retail, fashion/apparel, and entertainment verticals.

Responsibilities

• Lead a team of paid search & paid social media experts
• Develop paid search & social media strategies across Google, Apple Search, Meta, TikTok, Snapchat, Pinterest, X, and LinkedIn
• Collaborate with internal team members and external client partners to discuss trends and make strategic recommendations
• Implement full-funnel strategy, including brand awareness and direct response performance
• Maintain relationships with key client partners and stakeholders
• Represent the agency at industry events
• Monitor and optimize campaign strategy for performance and report findings to clients
• Manage and train direct reports

Qualifications

• 5-7 years of experience in paid media (search and social), agency background preferred
• 2+ years of team management experience
• Understanding of direct response / performance-based campaign tactics
• Mobile app experience preferred, driving app installs
• Excellent communication skills (written and verbal) and ability to manage multiple clients
• Knowledge of key paid media platforms and trends

For more information, please contact Paige Schnoebelen: +1 646-583-0050