HubSpot CRM & Automation Marketing Manager

HubSpot CRM & Automation Marketing Manager

Description:

Job Title: CRM & Marketing Automation Manager

Employment Type: Full-Time, 40 hours/week

Reports to: VP of Customer Communications

FLSA Status: Exempt

Position Type: In-Person

Who We Are

LIFE SURGE is a leading company in faith-based live events and financial education programs. As one of the fastest-growing organizations in the country, we aim to inspire, transform, and equip people to build their personal impact in ways that glorify God. By producing 20+ events annually and providing financial education nationwide, we help individuals learn, grow, and connect. Our culture celebrates individual and team achievements, acknowledging and rewarding our star performers. Let your light shine with us!

Opportunity

We seek a strategic, data-driven CRM & Marketing Automation Manager to develop, implement, and optimize our CRM and marketing automation systems. This role will enhance lead generation, customer engagement, and retention by aligning marketing strategies with our mission through personalized, data-driven campaigns. The ideal candidate will ensure marketing efforts are efficiently executed, measurable, and aligned with the company's goals, supporting our purpose of delivering transformational events and educational content.

Responsibilities:

1. Design and implement lifecycle marketing programs, optimizing communication strategies to improve the customer journey.
2. Oversee email campaign execution, including planning, targeting, deployment, monitoring, and analysis.
3. Act as the subject matter expert on the customer journey, ensuring cohesive communication across channels.
4. Develop and execute CRM strategies to acquire, retain, and engage customers, providing necessary tools for success.
5. Enhance email marketing within the omnichannel strategy, ensuring alignment across touchpoints.
6. Lead CRM integrations with marketing automation, analytics, sales enablement, and event platforms.
7. Collaborate with IT and development teams for seamless CRM integrations, data synchronization, and system enhancements.
8. Implement lead distribution strategies and optimize sales content to align sales and marketing efforts.
9. Lead lead-generation initiatives, including webinars and campaigns, aligned with company growth goals.
10. Serve as the primary contact and expert on marketing automation tools.
11. Lead and mentor a high-performing team, fostering collaboration and innovation, and evaluating performance against KPIs.
12. Monitor key metrics to assess effectiveness and identify opportunities for optimization.
13. Analyze audience behavior to improve targeting, segmentation, and user experience.
14. Develop and oversee automated, personalized email marketing strategies to maximize engagement and conversion, refining based on performance metrics.

Qualifications:

• 3-5 years of experience in CRM management, marketing automation, and campaign execution.
• Hands-on expertise with CRM systems like Salesforce and HubSpot, and marketing automation platforms.
• Strong knowledge of email marketing, lead nurturing, segmentation, and CRM integrations.
• Proficiency in managing data flow and API connections between platforms.
• Exceptional project management skills, capable of handling multiple campaigns and meeting deadlines.
• Advanced analytical skills to interpret data and optimize marketing performance.
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and passionate about leveraging technology for customer engagement.
• Creative, strategic problem-solver with an innovative mindset.

Benefits:

• Health, Dental, Vision, Life insurance, Holiday, and Paid Time Off.
• Casual, entrepreneurial, fun, and proactive work environment.
• High performers will thrive in this environment.

LIFE SURGE is an Equal Opportunity Employer, valuing diversity and empowering individuals based on qualifications, merit, and business needs.

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