Director, Field & Channel Marketing

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At Critical Start, were on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, weve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. Our team and customers value the impact we make every day.

What can we offer you?

• A chance to make an impact every daywhether protecting customers or contributing to a greater mission.
• Collaboration with talented, supportive teammates who value accountability and growth.
• A commitment to continuous improvement, striving for excellence, and breaking past mediocrity.
• A culture of learning, innovation, and inclusivity, where every idea matters.
• Recognition for being at the forefront of the industry with proven accolades.
• A supportive environment where you belong and your contributions matter.

What You Will Be Doing

• Leadership & Strategy
  • Collaborate with the VP of Marketing to define and execute integrated Field, Channel, and BDR strategies that align with corporate objectives, go-to-market initiatives, and sales priorities.
  • Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering a culture of accountability, innovation, and measurable results.
  • Partner with sales and channel leadership to ensure strong cross-functional alignment on goals, pipeline metrics, and initiatives.
• BDR Team Management
  • Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices.
  • Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities.
  • Define and monitor KPIs for lead generation, conversion, and sales support.
  • Provide coaching and development to enhance messaging, outreach effectiveness, and overall sales readiness.
• Channel & Partner Marketing
  • Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions.
  • Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners.
  • Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline.
  • Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth.
• Field Marketing Programs
  • Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables.
  • Apply account-based marketing (ABM) strategies and tailored content to maximize ROI in target accounts.
  • Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration.
• Operations & Insights
  • Manage Field & Channel Marketing budgets and investments, ensuring efficient allocation and measurable business impact.
  • Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership.
  • Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making.

What You Will Bring

Required Qualifications

• 10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams.
• Demonstrated ability to build, scale, and empower high-performing teams across field, channel, and BDR functions.
• Experience managing partner go-to-market programs (distribution, resellers, MSSPs).
• Proven expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing.
• Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft.
• Strong history of collaboration with Sales, Channel, and Marketing leadership to achieve shared goals.
• Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy.

Desired Qualifications

• Experience managing BDR/SDR programs is a plus.
• Background in cybersecurity or B2B SaaS marketing strongly preferred.
• Event management expertise, from planning through execution, with proven ability to deliver measurable ROI.
• Familiarity with the cybersecurity landscape and partner ecosystem.

What It's Like Working Here

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously and prefer a casual dress code.

Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong and foosball.

Compensation and benefits include:

• Competitive salary with bonus potential
• 100% employee healthcare coverage; 50% coverage for dependents
• Unlimited PTO
• Paid Parental and Military Leave
• Dental and Vision Plan
• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage
• 401(k) Plan with Matching
• Employee Assistance Program
• Wellness initiatives
• Optional Pet Benefits Discount Plan

Application Deadline: October 15, 2025.

How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/

EEO & Privacy

Critical Start welcomes people from all backgrounds and upholds equal employment opportunities for all employees and applicants. We prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We will never request financial information or sensitive personal data during the interview process. If you encounter suspicious requests, contact us at recruiting@criticalstart.com.

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