Overview
Director, Field & Channel Marketing at Critical Start — Join to apply for the role. At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve safeguarded organizations from cyberattacks and earned recognition for innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. We pioneered the MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and reduced alert investigation time by 99.3%. Our three core principles are: Do what’s best for our customers; Do what’s best for our team members; Don’t do things that suck. We are committed to learning, innovation, inclusivity, and measurable impact.
What You Will Be Doing
- Leadership & Strategy — Define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives, GTM initiatives, and sales priorities. Lead and develop a high-performing team of Field & Channel Marketers and BDRs, fostering accountability and measurable results. Partner with sales and channel leadership to ensure cross-functional alignment on goals, pipeline metrics, and initiatives.
- BDR Team Management — Guide the BDR function with sales leadership; align target accounts, outreach strategies, and follow-up practices. Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities. Define and monitor KPIs for lead generation, conversion, and sales support. Provide coaching to enhance messaging and outreach effectiveness.
- Channel & Partner Marketing — Contribute to defining and executing the global partner marketing strategy; co-develop MDF utilization strategies and enablement programs with key channel partners. Drive co-branded campaigns, joint events, and integrated demand-generation programs; ensure measurable partner-sourced and partner-influenced pipeline. Build scalable partner marketing frameworks to support joint pipeline growth.
- Field Marketing Programs — Lead demand-generation activities including regional events, partner summits, trade shows, roadshows, and executive roundtables. Apply ABM strategies and tailored content to maximize ROI in target accounts. Establish frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration.
- Operations & Insights — Manage Field & Channel Marketing budgets and investments. Use Salesforce, Marketo, ABM tools, and dashboards to generate actionable insights; share performance metrics with executives to inform strategy.
What You Will Bring
- Required Qualifications — 10+ years in B2B marketing with at least 5 years leading Field and/or Channel teams; experience managing partner go-to-market programs (distribution, resellers, MSSPs). Proven expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing. Knowledge of ABM and MarTech platforms (Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft). Strong collaboration with Sales, Channel, and Marketing leadership; data-driven mindset with KPI definition and pipeline optimization.
- Desired Qualifications — Experience managing BDR/SDR programs; cybersecurity or B2B SaaS marketing background; event management expertise with demonstrated ROI; familiarity with the cybersecurity landscape and partner ecosystem.
What It's Like Working Here
We offer a dynamic, collaborative environment in Plano, TX (open offices, collaborative spaces, wellness rooms) and a culture that values learning, innovation, and inclusivity. Compensation and benefits include competitive salary with bonus potential, comprehensive healthcare coverage for employees (and partial for dependents), unlimited PTO, parental and military leave, dental and vision plans, life insurance and disability coverage, 401(k) with matching, and wellness programs. Salary range for this role is listed separately; actual compensation may vary by location and qualifications.
What You’ll Need to Know About Application and EEO
Application deadline: October 15, 2025. To apply, visit our career site:
Critical Start is an equal employment opportunity employer. We do not discriminate on race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability status, genetics, protected veteran status, or any other characteristic protected by law. We may provide additional job-related information as required by law and policy.
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