Marketing Automation Technologist

Marketing Automation Technologist

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 307 Pay Range: $66,300.00 - $99,500.00

Job Description

Marketing Automation Technologist

As a member within the marketing Lifecycle Nurturing team, the Marketing Automation Technologist role supports all aspects of marketing automation. This role seeks to supports and optimizes the marketing automation technologies to enable communications with students throughout their lifecycle. The ideal candidate is an innovator, technologist, and a creative problem solver. This position requires a collaborator and team player, with skills to bridge the gap between the creative and the technology to make things happen. The role leads the way in leveraging various technologies and platforms to create communication journeys that excite and engage our students.

Essential Functions and Responsibilities:

• Support day-to-day operations of Lifecycle Nurturing Team
• Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, Conversica
• Assist in defining, implementing and maintaining marketing automation best practices including data quality and hygiene, list management, optimization, and troubleshooting.
• Research new technologies, software, plugins to enhance and further Lifecycle Nurturing capabilities
• Manage data collection, standardization, normalization
• Collaborate with teams to collect research and smoothly implement new processes
• Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting
• Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
• Properly escalate key issues when they arise
• Attend vendor meetings as needed
• Design and optimize integrations between marketing technology, CRM, etc. through close work with internal technology teams
• Build, optimize, and maintain marketing automation operations - including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation- with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
• Develop and maintain reporting and analytics for team KPI's and campaigns.

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.