Manager, Marketing Automation, Content Strategy

Marketing Automation Manager, Content Strategy

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 605 Pay Range: $75,900.00 - $125,300.00

Job Description

Marketing Automation Manager, Content Strategy

The Marketing Automation Manager, Content Strategy guides the direction and purpose of marketing automated communication for WGU. As a leader within the Lifecycle Communications team, this role works as a strategic partner to stakeholders within the marketing team, representing the entire university. This role seeks to understand the content and messaging needs of individual groups and define, research, and develop communication strategies for those needs. This team leadership position requires a master collaborator and team player, with skills to bring people and projects together for optimal outcomes. The role leads the way in creating compelling communication journeys that excite and engage our students at all phases in the Student Lifecycle.

Essential Functions and Responsibilities:

• Design and optimize outreach campaigns to shepherd students through meaningful communication journeys.
• Develop and maintain reporting and analytics for team KPI's and campaigns.
• Use analytics to further refine and optimize campaigns.
• Take ownership of campaign outcomes and their KPIs.
• Work with internal teams to A/B test and optimize customer experience and conversion rates.
• Develop and deploy dynamic (behavior- and event-triggered) communications via email and other channels that work together as a cohesive strategy.
• Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
• Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
• Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.
• Manage an Email Marketing team; Responsible for providing guidance, coaching, and training to other employees in the department, function, or office.
• Responsible for managing projects involving delegation of work and review of others' work products.
• Demonstrate the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.
• Perform other related duties as assigned.

Knowledge, Skill and Abilities:

* Content Strategy: Demonstrate expertise in...

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.