Influencer Marketing Coordinator Job at Toast Media Group in New York

Overview

We are a dynamic digital marketing agency dedicated to helping brands thrive in the digital landscape. We’re looking for an Influencer Marketing Coordinator to join us in our Brooklyn office.

Key Responsibilities

• Influencer Sourcing & Outreach: Identify and evaluate creators who align with client objectives, ensuring diverse and authentic partnerships.
• Partnership Development: Collaborate with influencers to develop compelling, narrative-driven campaign concepts that resonate with target audiences.
• Campaign & Contract Execution: Manage influencer communications, contracts, and deliverables, ensuring timely and successful execution of campaigns.
• Impact Reporting: Track and analyze campaign performance metrics, providing insightful reports that showcase ROI and strategic recommendations for improvement.
• Database Management: Maintain and update the influencer database with meticulous attention to detail, ensuring accurate and organized records of all partnerships.
• Cross-functional Collaboration: Work closely with internal and client teams, including social, creative, strategy, and analytics, to integrate influencer initiatives into broader marketing efforts.
• Industry Trends: Stay informed about influencer marketing trends, emerging platforms, and best practices to continuously optimize our approach.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in influencer marketing, with a strong background in sourcing creators and managing partnerships.
• Proficiency in reporting and analytics tools; ability to distill complex data into actionable insights.
• Exceptional attention to detail and organizational skills, particularly in database management.
• Strong written and verbal communication skills, with the ability to build rapport with creators and internal stakeholders.
• Creative mindset with a passion for storytelling and innovative campaign ideas.
• Familiarity with social media platforms, trends, and influencer marketing tools.

Preferred Skills

• Experience working in a digital marketing agency or fast-paced environment.
• Familiarity with influencer CRM tools (e.g., Aspire, CreatorIQ, Grin, or similar).
• Understanding of FTC guidelines and compliance requirements for influencer marketing.

What We Offer

• A collaborative and inclusive work environment.
• Opportunities for professional development and career growth.
• Competitive salary and benefits package.
• A vibrant office culture in the heart of Brooklyn.
• Medical, Vision and Dental Benefits

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services