Manager, Influencer & Ambassador Marketing Job at Brother USA in Bridgewater

Overview

Join to apply for the Manager, Influencer & Ambassador Marketing role at Brother USA.

This range is provided by Brother USA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$105,000.00/yr - $125,000.00/yr

Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, with a workplace culture aligned to inclusivity, collaboration, customer centricity, and social responsibility. We value work-life balance and flexibility, offering a hybrid office schedule, casual dress code, and flexible Fridays. We also invest in employee growth through facilitated courses and certificate programs and self-paced learning resources.

The Role at a Glance

The Manager, Influencer & Ambassador Marketing develops, implements, and manages the organization’s affiliate and influencer marketing strategies to drive brand awareness, customer acquisition, web sales, and revenue growth. This role collaborates with Product, Marcom, and e-Commerce teams to reach revenue goals and support key products. It includes partnering with the current agency to transition from an agency-led to an in-house model and to cultivate relationships with affiliates, influencers, and partners to maximize marketing impact. The role requires a driven, curious, flexible, and analytical approach.

Key Duties & Responsibilities

• Relationship Development
  Identify, vet, and contract with influencers and ambassadors across platforms (Instagram, Facebook, TikTok, YouTube, etc.). Foster long-term partnerships that build authenticity and trust. Serve as primary liaison between the brand and talent, agencies, or talent managers.

• Program Strategy & Execution
  Develop and manage the overall influencer and ambassador strategy aligned with brand and business goals; build scalable programs with micro, macro, and celebrity influencers; lead campaign planning; manage budgets; collaborate with internal channels; identify trends and optimize spend; manage content workflow using internal tools; brainstorm growth strategies; provide thought leadership; collaborate with agencies and vendors; track performance and measure success; evaluate talent effectiveness.

• Reporting & Analytics
  Oversee campaign execution, track metrics (reach, engagement, conversions, ROI), and provide actionable insights; use Gen.Video for discovery, management, and reporting; define KPIs and report to stakeholders; measure performance against goals.

• Cross-Functional Collaboration
  Work with brand, social, PR, e-commerce, and creative teams; collaborate with legal and procurement on contracts and compliance; partner with analytics teams to refine KPIs; liaise with regional counterparts in the Americas for consistency.

Key Experience & Qualifications

Education
Bachelor's Degree (or equivalent experience) in Marketing, Communications, or related field.

Experience
7+ years of experience in planning digital marketing programs, including paid media, channel marketing, affiliate marketing, and influencer marketing.

Licenses & Certifications
Impact Certificate - Preferred

Software/Technical Skills
Impact Platform and Gen.id Platform; strong knowledge of PC and Apple software; solid understanding of social media platforms; familiarity with media tracking tools such as Cision, HubSpot, or Meltwater.

Other Skills
Excellent communication, strong data analysis, project management, proven influencer campaign track record, contract and budget management, PR knowledge, social media proficiency, collaboration, attention to detail, and familiarity with digital PR tools and the crafts/printing industries.

Compensation & Schedule

This role is hybrid. Eligible for remote work up to two days per week; office days determined by managers.

Base Salary
The targeted base salary range is $105,000 - $125,000 per year. Base salary depends on education, experience, and internal factors.

Additional Compensation
Eligible for a 15% bonus at 100% of target, with potential for above-target payouts based on company performance and individual results.

Benefits

Benefits include health, vision, and dental insurance, 401(k) with employer match, tuition reimbursement, and paid time off. Details are available at the Brother benefits site.

Our Mission, Vision, & Culture

We live our “at your side” promise to simplify and enrich the lives of customers, employees, and communities. Learn more about our culture and values on the Brother careers site.

Links to Learn More

• Product Categories: https://careers.brother-usa.com/our-products
• DEI & ERGs: https://careers.brother-usa.com/employee-resource-groups-diversity
• CSR & Sustainability: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
• Work-Life & Flexibility: https://careers.brother-usa.com/lifeatbrother
• Growth & Development: https://careers.brother-usa.com/career-development
• LinkedIn: https://www.linkedin.com/company/brother-usa/

Brother International Corporation is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, disability, or any other characteristic protected by law. Reasonable accommodations are available upon request.