Media Marketing Manager, OOH, Print, & Publisher, North America Job at Ralph Lau

Overview

Media Marketing Manager, OOH, Print, & Publisher, North America. The position supports the strategic development and execution of paid brand advertising campaigns across various media channels including outdoor, print, and digital via publisher partnerships. As a key member of the North America Media & Digital Marketing team, this role shapes how the Ralph Lauren brand is experienced—offline and online—through strategic, high-impact storytelling. The role requires a strong grasp of the full consumer marketing funnel and a passion for media that blends creativity, data, and cultural relevance, working cross-functionally with internal stakeholders and external partners to bring integrated media campaigns to life.

Responsibilities

• Work closely with Senior Media Manager to support the strategic planning, execution, and optimization of 360° paid media campaigns across North America which communicate Ralph Lauren’s brand message in elevated, impactful manner
• Play a key part in driving brand visibility, engagement, and innovation across Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships (Olympics, Tennis, Golf), Home, Fragrance, and more.
• Lead day-to-day campaign operations—including media planning, audience segmentation, creative briefings, and platform-specific executions
• Oversee media buying across Print, OOH, and Digital, ensuring placements reflect a premium, brand-safe environment
• Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints
• Collaborate closely with the North America Paid Social and Performance Marketing teams to ensure full-funnel and cross-channel alignment
• Communicate with Creative and Content teams to ensure assets are elevated, fit for platform, and aligned with paid media campaign needs
• Serve as the key liaison between internal teams, external media agencies, and vendors—fostering strong, collaborative relationships
• Drive innovation by identifying and testing new offline and online executions, tools, and trends in the evolving media landscape
• Manage the end-to-end creative briefing process with internal and external stakeholders to ensure timely asset delivery and successful execution
• Track and facilitate media budgets across all initiatives, including PO creation, invoicing, coding, and reconciliation processes
• Maintain internal documentation related to campaign spend, media calendars, creative assets, and agency deliverables for streamlined tracking and reporting
• Monitor and analyze campaign performance, delivering actionable insights that drive continuous optimization and inform future strategy
• Produce brand plan decks & post-campaign reports with clear insights and learnings for cross-functional teams and senior leadership
• Manage, mentor, & motivate direct report, Media Marketing Associate, Print, OOH, & Publisher, to ensure success in role and professional growth

Qualifications

• Experience in media marketing, ideally within lifestyle/fashion brand or agency
• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred
• Exceptional PowerPoint skills and a sharp eye for visual storytelling
• Deep knowledge of luxury consumer behavior and current offline + online media trends
• Proven ability to manage large-scale budgets and deliver measurable outcomes
• Strong leadership, project management, and stakeholder engagement skills
• Excellent communication skills and ability to thrive in a fast-paced, collaborative setting
• Demonstrated success in designing, executing, and optimizing paid media campaigns
• Strategic understanding of how creative assets drive the customer journey
• Ability to lead projects from concept through execution and post-campaign analysis
• Strong interpersonal skills; able to collaborate across diverse teams and personalities
• Highly organized and self-motivated, with a track record of managing multiple initiatives independently
• Knowledge of the following platforms a plus: Monday.com, Figma, Aravo, Ariba

Additional Information

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Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.