Head of Global Paid Search-SEM Job at SolarWinds in Austin

Overview

SolarWinds is a people-first company aimed at enriching the lives of employees, customers, shareholders, partners, and communities. Join us in helping customers accelerate business transformation with simple, powerful, and secure solutions.

Role Overview

We are seeking a forward-thinking Head of Global Paid Search - SEM who thrives at the intersection of AI-enhanced Paid Search and Organic Search Intelligence. You will drive unified global performance across Google Ads and Bing Ads and coordinate with SEM channels, building scalable strategies that evolve with platform automation, search UX changes, and AI advancements. You’ll be responsible for both hands-on execution and strategic leadership, owning cross-channel performance for Observability, ITSM, and Database product lines across NA, EMEA, and APAC.

Core Responsibilities

• Lead execution of high-budget search campaigns across Google Ads and Bing Ads globally
• Build and optimize campaigns leveraging:
  • Enhanced Conversions (Google Ads + Salesforce integration)
  • Google AI Overviews: awareness and readiness
  • Performance Max and Demand Gen campaign architecture
  • Custom and prebuilt Google Ads scripts for automation
  • Smart Signals and automated bidding strategies
  • Search Ads 360 for campaign governance, budget management, and cross-channel attribution
  • Identify and test new features in Google Ads beta programs
• People management experience: ability to manage an existing team

• Organic Search (SEO)
  • Partner with the SEO team to align on keyword targeting across paid and organic (Total Search strategy)
  • Google Search Console analysis to inform content and paid keyword prioritization
  • Page-level insights to inform Builder.io campaign landing pages
  • Use shared data (e.g., query overlaps, impression share loss) to orchestrate channel synergy

• Data, Automation & AI Integration
  • Collaborate with Marketing Ops and Analytics to implement and maintain Enhanced Conversion tracking tied to Salesforce lead lifecycle stages
  • Develop dynamic dashboards and reporting frameworks
  • Interpret smart bidding and signal-based modeling trends
  • Contribute to automation via custom scripts, alerts, and performance triggers

Required Skills & Experience

• 7-9+ years of experience managing Google Ads and Bing Ads campaigns at scale
• Direct experience with:
  • Enhanced Conversions & Salesforce data mapping
  • Performance Max, Demand Gen, and Discovery campaigns
  • Search Ads 360 (advanced workflows and reporting)
  • Google Search Console (SEO familiarity)
  • Understanding of how Google AI Overviews (SGE) is changing the search landscape
• Strong analytical skills (Excel, Looker Studio, Sheets); BigQuery familiarity a plus
• People Manager: experience leading a team and strong leadership skills
• Experience with global campaign planning, localization, and budget pacing

• Nice to Have
  • Exposure to Google Cloud, BigQuery, or Python scripting for advanced reporting
  • Familiarity with Builder.io or CMS-based landing page optimization
  • Experience in B2B tech or SaaS lead gen environment

What Success Looks Like

• Increased pipeline efficiency via smarter bidding and conversion modeling
• Seamless alignment between paid and organic keyword strategies
• Data-backed experimentation across new formats (Demand Gen, AI Signals)
• Strong collaboration with Product Marketing, Content, and ABX teams

Why Join SolarWinds?

You’ll join a forward-looking marketing organization committed to modernizing how we do search. We’re evolving past channel silos to build intelligent systems that grow smarter with data. If you’re excited by AI-era marketing, Total Search architecture, and driving real pipeline outcomes, this is your stage.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales

Industries: Software Development

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