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SIA

SIA is hiring: Influencer Strategist-Contract in New York

SIA, New York, NY, US, 10261

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Company Description

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Sia Experience-Creative

Sia Experience (SiaX) is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space-pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we're nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

It's an exciting time to join us. SiaX has long been the agency behind some of the world's biggest brands-now we're expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We're shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don't come around often-if you want in on the next level, this is it.

Job Description

Contract roles are geared toward independent professionals interested in temporary or project-based work.

SiaX Title: Influencer Strategist Sia (Internal Title): Project Consultant- Exempt Contractor

Level: Mid-Senior for Consultants- Mid for Specialists

Project Length: This is a temporary position with an expected duration from October-December 2025

Project Hours: 20-30 hours per week

Location: Hybrid-NY, New York

The expected compensation for this contract is around $60-$75 an hour. The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

About The Role: One of our premier clients is looking for a Freelance Influencer Marketing Strategist to shape and execute influencer strategies that fuel integrated, performance-driven campaigns. This role is not just about managing influencer activations in a silo - it requires a close partnership with our Growth, Creative and Paid Media teams to ensure influencer content ladders into broader brand, and performance goals. You'll bring a strong POV on the influencer landscape, the ability to recognize and match creators to the right campaigns at the right moment, and the agility to work across diverse clients and categories.

Your Impact
  • Growth Connector: Translate campaign objectives and paid media strategies into influencer recommendations that drive attention and engagement, leading to measurable business impact.
  • Creative Strategist: Identify and recruit creators whose personas, content and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance.
  • Campaign Orchestrator: Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
  • Budget & Contracts Manager: Lead contract negotiations, oversee influencer budget allocations, and manage invoicing workflows in partnership with finance teams, ensuring campaigns remain on time and on budget.
  • Trend Spotter: Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve.
  • Cross-Functional Partner: Ensure influencer activations are not standalone efforts, but integrated into paid, social, and creative channels for maximum ROI.
What Success Looks Like
  • Influencer selections consistently align with audience targets, and brand tone, helping to achieve campaign KPIs - unlocking key segments and driving both cultural relevance and measurable performance.
  • Paid and organic influencer activations seamlessly connect into broader acquisition and media plans. Campaigns launch on time with clear briefs, efficient workflows, and creative alignment across client and agency teams.
  • Client feedback and approval rounds are streamlined and well-documented, with influencer assets trafficked, posted, and tracked accurately against timelines and deliverables.
  • Growth and Creative teams view you as a trusted strategist who can bridge influencer culture with performance marketing rigor.
  • Reporting on influencer campaigns provides actionable insights that inform future creative, media, and influencer decisions.
Qualifications
  • Qualifications 4-6+ years in influencer marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
  • Experience collaborating with Growth/Performance Marketing teams; comfort linking influencer work to media strategies and measurable outcomes.
  • Strong understanding of influencer discovery tools, performance metrics, and contract negotiations.
  • Demonstrated ability to build relationships with creators, agents, and managers across platforms (Instagram, TikTok, YouTube, emerging).
  • Excellent written and verbal communication skills; strong ability to translate marketing goals into creative influencer briefs.
  • Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
  • Advertising or creator agency experience is ideal; health and wellness industry familiarity is a plus.
  • Bachelors Degree
Additional Information

At this time, Sia does not intend to employ any applicant who will require, either now or in the future, employment visa sponsorship or sponsorship for work authorization (i.e., H-1B visa, F-1/OPT or STEM OPT, TN, etc.).

Project Consultant Benefits
  • Statutory Time Off - Sick
  • Medical, Dental, Vision: Eligible for Purchase Option
  • 401(k) Participation: Eligible after one month of employment with matching and 100% vesting first day of participation

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

To learn more about our mission, values, and business sectors, please visit our website. In Summary: Sia Experience is looking for a Freelance Influencer Marketing Strategist to shape and execute influencer strategies that fuel integrated, performance-driven campaigns . SiaX has long been the agency behind some of the world's biggest brands- now we're expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative . En Español: Sia es un grupo de consultoría de gestión global de próxima generación. Fundado en 1999, nacimos digitalmente. Hoy nuestras capacidades estratégicas y administrativas se incrementan con la ciencia de los datos, mejoradas por la creatividad y impulsados por la responsabilidad. Somos optimistas para el cambio y ayudamos a los clientes a iniciar, navegar y beneficiarse de la transformación. Creemos que el optimismo es un multiplicador de fuerzas, ayudando al cliente a mitigar las desventajas y maximizar oportunidades. Con experiencia en una amplia gama de sectores y servicios, nuestros 3,000 asesores sirven a clientes de todo el mundo desde 48 ubicaciones en 19 países. Nuestra experiencia ofrece resultados. Como socios estratégicos de nuestros clientes, nos centramos en construir marcas y ofrecer crecimiento para los clientes que buscan romper barreras creativas y acelerar la transformación digital. Es un momento emocionante unirse a nosotros. SiaX ha sido durante mucho tiempo la agencia detrás de algunas de las marcas más grandes del mundo - ahora estamos expandiéndonos, convirtiéndose en uno de los nombres más reconocibles para compañías que exigen audaces e impulsadas por el negocio creativos. Estamos configurando SiaX como la agencias de futuro. Esta es su oportunidad de formar parte de ese crecimiento, trabajando junto con creativos de primer nivel y líderes de agencias para evolucionar continuamente lo que puede ser una agencia moderna de servicio completo. Oportunidades como esta no aparecen a menudo-si quieres entrar al siguiente nivel, esto es. Uno de nuestros principales clientes está buscando un estratega de marketing de influencers independiente para dar forma y ejecutar estrategias de influencer que impulsen campañas integradas e impulsadas por el rendimiento. Este papel no se trata solo de gestionar las actividades de influenciadores en un silo - requiere una estrecha asociación con nuestros equipos de crecimiento, medios creativos y pagados para garantizar la inclusión de los contenidos influyentes en marcas más amplias y objetivos de desempeño. Usted traerá un fuerte POV en el panorama del influyente, la capacidad de reconocer y emparejar a los creadores con las campañes correctas al momento, y la agilidad para trabajar en diversos clientes y categorías. Su Conector de Crecimiento de Impacto: Translate objetivos de campaña y estrategios de medios pagados en recomendaciones de influencias que conduzcan a la atención y el compromiso, lo que garantiza un impacto comercial medible. Tendencia Spotter: Creador de superficie y tendencias de contenido, así como plataformas emergentes para mantener las campañas por delante de la curva. Socio Cross-Functional: Asegurar que las actividades influyentes no sean esfuerzos independientes, sino integradas en canales pagados, sociales y creativos para obtener el máximo ROI. ¿Qué aspecto tiene el éxito? Las selecciones Influencer se alinean constantemente con los objetivos de audiencia y el tono de marca, ayudando a lograr KPI - desbloquear segmentos clave e impulsar tanto relevancia cultural como rendimiento medible. Una fuerte comprensión de las herramientas de descubrimiento de influencers, métricas de rendimiento y negociaciones contractuales. Capacidad demostrada para construir relaciones con creadores, agentes y gerentes a través de plataformas (Instagram, TikTok, YouTube, emergentes). Excelentes habilidades de comunicación escrita y verbal; gran capacidad para traducir los objetivos de marketing en breves influenciantes creativos. altamente organizado, capaz de administrar múltiples campañas y partes interesadas simultáneamente. La publicidad o la experiencia de agencia del creador es ideal; familiaridad con la industria de salud y bienestar es una ventaja. Nuestro compromiso hacia la inclusión motiva una colaboración dinámica con nuestros clientes, creando confianza mediante la creación de un ambiente inclusivo de curiosidad y aprendizaje que afecte a los impactos duraderos. Por favor visite nuestra página web para obtener más información.