Senior Associate, Paid SEO Job at Omnicom Media Group US Beauty Co-Lab in Chicag

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L'Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Please note: Candidates selected for screening may be asked to submit a copywriting sample.

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L'Oréal.

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

As the Sr. Associate, Paid SEO (Search Engine Optimization), reporting to the Manager, Associate Director, or Director of SEO, you will be responsible for implementing innovative, traditional, and AI-forward SEO and content strategies for enterprise clients. You'll play a hands-on role in optimizing digital assets for natural search while leveraging AI tools and practices, including prompt writing and generative search content strategies, to stay ahead of evolving search behaviors.

This position is ideal for someone who is not only fluent in technical and content SEO, but also passionate about applying AI to search workflows and content development. You'll help shape the future of how brands show up in traditional search as well as AI-driven search experiences and AI Overviews.

In this role you will have the opportunity to make this role your own: help define our strategic offering, build the narrative and positioning of our agency to share with prospects, and drive innovation by integrating emerging SEO and AI search capabilities into how we show up for clients.

You will have the freedom to be brave, to try new things in our quest to build an agency that matters to its people and its clients.

As a pivotal team member within our SEO account team, the below will give you a sense of what your daily, weekly interactions can consist of;

About the role:

1. Develop and implement holistic SEO campaigns with a focus on both traditional and AI-driven search strategies.

2. Assist in developing strategic SEO and content workstreams that align with client goals, with a particular focus on optimizing for AI search environments (e.g., SGE, ChatGPT, Perplexity).

3. Create SEO-optimized content for priority pages, blog articles, and product landing pages using strategic keywords and AI-enhanced writing tools.

4. Support client teams on SEO optimizations and input these optimizations into the client's e-retail platform to monitor and manage them.

5. You will be expected to participate in client-facing interactions (calls, in-person meetings, and emails).

6. Conduct Natural Search Research

7. Be the expert on search user intent and conduct advanced search and keyword intent research with a focus on clustering and topic modeling.

8. Create and produce client-facing presentations, research, and execution documents.

9. Research and implement linking strategies

10. Compile and QA monthly, quarterly and ad-hoc reports per client's business specs.

11. Identify trending content opportunities and shifts in the organic landscape as it relates to client industries/verticals.

12. Collaborate with client's technical and content team(s) in order to implement proposed recommendations.

13. Work with cross-functional departments, including Paid Search and Social Media, to develop and track all details of SEO initiatives and digital performance.

14. Conduct and implement multiple page-level optimizations per client's business needs

15. Maintain expertise on search engine news and trends, including staying at the forefront of Generative Engine Optimization (GEO) best practices, and apply them across client workstreams.

16. Provide mentorship to junior team members, especially on AI tools, SEO copywriting techniques, and prompt engineering for content.

About you

• You are highly skilled, a self-starter, confident in your abilities, excited to learn about new SEO & GEO tools and optimizations; not afraid to share opinions or new perspectives in the pursuit of excellence, and above all else, are dependable, reliable, and bright.
• Strategic thinker, intrinsically curious in each and every task, with a positive attitude in all that you do
• Outstanding project management and organization skills, managing multiple workflows
• Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts.
• Effective communicator, comfortable using data to tell a story while evoking camaraderie between all team members
• Have a passion for connecting queries to content and a commitment to making sure the client's relevant content is found by those who are looking for it.
• Highly detail-oriented, with a meticulous approach to conducting SEO research, reviewing content, QA'ing deliverables, and ensuring accuracy across SEO recommendations and reporting.
• You are comfortable with speaking and interacting with clients, presenting findings, and reviewing deliverables with brand stakeholders.
• A team player who is willing to tackle new challenges and possesses a willingness to provide support on various project and account needs.
• Dedicated to your search engine optimization craft, with a passion to learn and explore new areas within the evolving SEO and search ecosystem (SGE, Organic shopping, video, etc.)

What we're looking for:

• 2+ years of tactical and strategic SEO experience in agency or in-house environments.
• 2+ years of SEO copywriting experience with proven success in optimizing content for both search engines and human users.
• Demonstrated experience utilizing AI tools for SEO (e.g., prompt crafting for content generation, search behavior analysis, AI search landscape monitoring).
• Working knowledge of Generative Engine Optimization (GEO), SGE strategies, and AI-powered discovery platforms. BS/BA in Marketing, Advertising, Communications, Marketing, Public Relations, MIS or Statistics.
• Have experience writing copy, with an understanding of how to write for both users and search engines at once.
• Have a working knowledge of leading Web Analytics and SEO tools such as,
• Screaming frog
• Google Analytics
• Adobe
• Bright Edge
• SEMRush
• Conductor
• Google Looker Studio
• Google Search Console
• Eager to learn about new SEO & GEO tools and other platforms used with client teams
• Have a proven record of page placement and website optimization.
• Have a strong understanding of technical SEO
• Enjoy problem solving and adapting to new technologies and processes.
• Be fluent in Microsoft Excel, Word, Outlook, PowerPoint, etc.
• Confident in public speaking with a passion for storytelling.
• Working knowledge of HTML, CSS, and JavaScript a plus

What you can expect:

• The opportunity to make this role your own: help define our strategic offering, build the narrative and positioning of our agency to share with prospects, and drive innovation by integrating emerging SEO and AI search capabilities into how we show up for clients.
• A supportive and inclusive environment that cares about its people
• The behaviors of an entrepreneurial bespoke agency with the backing of one of the largest holding companies in the world
• The freedom to be brave, to try new things in our quest to build an agency that matters to its people and its clients

About Us:

Beauty Co-Lab, is a bespoke, yet fully integrated digital performance media agency within Omnicom Media Group (OMG).

We strive to create a pivotal modern-day marketing offering for its clients and people. Continuing its heritage as a leader in digital marketing solutions, the next chapter in our storied history now provides end-to-end performance solutions underpinned by the Omni precision audience platform.

Beauty Co-Lab provides a dynamic point of difference offering in an otherwise cluttered market for both new and emerging brands, and existing brands requiring a fresh approach in the modern day, who demand creative thinking through to consultative solutions that drive positive business outcomes, true accountability, and transparency.

#LI-SO1 #LI-KC2

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000-$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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