Digital Marketing Specialist

Position

Digital Marketing Specialist

Posting Number: 49-2024

Department: Marketing & Public Relations - Dept

Employee Group: Professional/Technical

Status: Full-time

Starting Salary Range: Low $50K - Mid $60K

Compensation Details: Excellent benefits package. Click here to view our benefits summary.

Position Summary

Purpose: The Digital Marketing Specialist is responsible for supporting the mission of Mott Community College through effective coordination of communications methods and implementation of digital strategies to ensure positive representation of the College by implementing tactics which portray the College in a favorable light to its target audiences: prospective and current students; administrators, faculty and staff; and the general public. The Digital Marketing Specialist coordinates social media planning and scheduling, local directories, paid media and search engine marketing. Working under the supervision of the Executive Director, Marketing and Communications, who develops and leads the marketing and communications strategy for the College, the Communications Specialist utilizes the College's strategic plans to drive departmental key performance indicators (KPIs) relevant to social media engagement and paid media. The Digital Marketing Specialist works closely with various academic divisions and departments at the College, including Academic Affairs, Student Success Services and Administration, Continuing Education, and the College's extensions and satellite locations, to ensure that the digital marketing efforts support the College's overall mission and strategic goals. Serving as the College's writer and digital marketing expert, the Digital Marketing Specialist serves as a primary conduit for information collection between academic divisions and departments and the Executive Director of Marketing and Communications, so information collected can be strategically utilized amongst all the marketing, public relations and communications tactics.

Scope: The Digital Marketing Specialist works and interacts with a broad range of constituencies in different capacities, on and off campus. The Digital Marketing Specialist can function individually and as part of a team on a variety of documents, projects and presentations, and works proactively on behalf of the entire College, representing its best interest with effective communication practices, collaboration and professionalism. The Digital Marketing Specialist must be able to work collaboratively and effectively with a diverse set of individuals and groups and management platforms.

Dimension: The level of work performed and volume of materials produced by the Digital Marketing Specialist is comprehensive. On a typical day, the Digital Marketing Specialist will gather, research and prepare content for social media planning, local directories and search engine marketing by conducting interviews or meeting with faculty, staff or students. In addition, the Communications Specialist establishes and maintains a library of pertinent resources and reference materials for the development of digital marketing content.

Supervisory Responsibility: No supervisory responsibility.

Responsibilities

These responsibilities reflect the scope of the role as described above and include, but are not limited to:

• Coordinate social media planning and scheduling, local directories, paid media and search engine marketing.
• Collaborate with academic divisions and departments to ensure digital marketing supports the College's mission and goals.
• Serve as writer and primary conduit for information collection between divisions and the Executive Director of Marketing and Communications.
• Prepare content for digital channels and maintain a library of resources and reference materials.

Minimum Requirements

1. Bachelor's degree in digital marketing, communications, journalism, public relations, or related field.
2. Three years' experience in a marketing or communications environment.
3. Excellent research, interviewing, writing, editing and proofreading skills, including knowledge of AP style guidelines.
4. Experience in developing social media strategies and managing a successful social media initiative.
5. Experience in developing SEM strategies and digital media buys and/or certifications.
6. Strong communication skills to work with a diverse group of stakeholders.
7. Ability to organize resources and establish priorities when gathering information and communicating key messages to various audiences.

Additional Desirable Qualifications

• Strong interpersonal skills and ability to work in cross-functional teams.
• Keen time management and organizational skills; self-motivated with ability to manage multiple projects with timelines.
• Excellent problem-solving skills and sound judgment.
• Aware of maintaining confidentiality and exercising discretion as needed.

Physical Requirements/Working Conditions

1. Move about 1/3 of the time and remain stationary about 2/3 of the time; campus mobility for involvement/activities.
2. Constantly operates a computer.
3. Constantly communicates with people in person, by phone, and online.

Work Schedule

40 hours, plus additional hours as required. Willingness to work a flexible schedule that may include evenings and weekends.

Additional Information

• First consideration given to internal candidates.
• Degree must be conferred by either offer date or close of posting.
• Visa sponsorship is not available.
• The College is unable to assist with travel and/or relocation expenses.
• Selected candidates must submit to a drug test and criminal background check.
• The College reserves the right to cancel the search at any time.

Application Deadline

Open until filled

Equal Opportunity Statement

As an affirmative action/equal opportunity institution, the College encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. The College does not discriminate in educational or employment opportunities or practices on the basis of race, sex, color, religion, gender, national origin, veteran's status, age, disability unrelated to an individual's ability to perform adequately, sexual orientation, or any other characteristic protected by law. Title IX Coordinator: 1401 E. Court St., Prahl College Center (PCC- 2030G), Flint, MI 48503, (810) 762-0024. Title II, ADA, Coordinator: 1401 E. Court St., Curtice-Mott Complex (CM-1024), Flint, MI 48503, (810) 762-0373. Section 504 Coordinator: 1401 E. Court St., Prahl College Center (PCC- 1130), Flint, MI 48503, (810) 762-0191.

For full job description and to apply, visit https://mcc.peopleadmin.com/postings/2943

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