Overview
Marketing Analytics Manager role within Collibras Go-To-Market Operations team to support the Marketing organization. This is a hybrid role based in our Raleigh office, requiring you to work from the office at least two days each week.
Base pay range
$116,000.00/yr - $145,000.00/yr
Compensation and Benefits
The standard base salary range for this position is $116,000 to $145,000 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on factors including experience, skills, and location. In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.
Benefits at Collibra include a flexible benefits program, health coverage, time off, and inclusion-focused practices. Collibra is an equal opportunity employer. If you need accommodations, please inform us via the Accommodations for Applicants form.
Responsibilities
- Building, maintaining, and updating Marketing dashboards in Tableau to measure business performance.
- Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives.
- Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the companys Marketing Mix.
- Presenting findings and actionable recommendations to the leadership team.
- Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, and performing routine diagnostics to identify breakdowns.
What You Have
- 4+ years experience in Marketing Analytics.
- Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing).
- Understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc.).
- Proficiency in Salesforce and Tableau.
- Fundamental SQL skills with ETL familiarity.
- Bachelors degree or equivalent related working experience is required.
- This position is not eligible for visa sponsorship.
You Are
- An independent thinker that thrives in a team environment.
- Able to translate analytics into actionable business outcomes.
- Analytical with attention to detail; a problem-solver; innovative and creative.
- Eager to learn and communicative with strong presentation skills.
- Comfortable in a fast-paced, rapid-growth setting.
Measures of Success
- Within the first month, develop a solid understanding of the Marketing business framework.
- Within the third month, regularly contribute to Marketing reporting updates and share findings and recommendations that guide business outcomes.
- Within the sixth month, develop new dashboards aligned to Collibras marketing reporting and business needs, providing actionable opportunities for pipeline growth.
Team and Location
Joining Collibras Go-to-Market Operations team. Reports to the Senior Director, Business Intelligence & Data Analytics, and collaborates with a team of data and BI specialists. This role is based in Raleigh with hybrid work expectations.
Qualifications
- Bachelors degree or equivalent experience required.
- 4+ years of marketing analytics experience.
- SQL, Tableau, Salesforce proficiency.
- GA4 and digital advertising platform analytics experience.
Employment Type
- Full-time
Job Function
- Advertising, Public Relations, and Marketing
Industry
- Software Development
We also note other job listings and related opportunities are shown in this page but are not part of this role description.
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