Confidential is hiring: Vice President of Marketing in Fort Worth

Vice President of Marketing

About the Company

Leading provider of HR solutions & cloud-based HR applications

Industry
Human Resources

Type
Public Company

Founded
1988

Employees
1001-5000

Categories

• Risk Management
• Enterprise Software
• B2B
• SAAS
• Consulting & Professional Services
• Business
• Compensation and Benefits
• Finance
• HR Business Partner
• HR Company
• HR Outsourcing Companies
• HR Services
• HR Solutions
• Healthcare Reform
• Hrsolutions
• Human Resources
• Leadership
• Management
• Miscellaneous Professional Services
• Sales
• Startups
• Trinet
• Trinet Hr
• Software

Specialties

• human resources for small business
• full-service hr solutions
• hr for smb
• industry-tailored hr solutions
• hr experts
• real-time hr technology
• employee benefits
• payroll services
• hr compliance
• risk mitigation
• workforce transformation
• peo
• and incredible hr

Business Classifications

• B2B
• SAAS

About the Role

The Company is seeking a Vice President, Marketing to lead the development and execution of integrated marketing strategies that drive growth, with a focus on lead generation, customer acquisition, and retention. The successful candidate will be a strategic, data-driven leader with a deep understanding of the marketing landscape, including the impact of AI. Responsibilities for this role include aligning marketing goals with business objectives, championing a lean team structure, and leading innovative campaigns to build brand awareness and loyalty in the SMB market. The role also involves designing and implementing hyper-personalized omnichannel programs, collaborating with cross-functional teams, and staying ahead of marketing technology trends to enhance performance and outcomes. Candidates for the Vice President, Marketing position at the company should have a Bachelor's degree (advanced degree preferred) and at least 12 years of relevant experience, with a minimum of 5 years in marketing leadership roles. The ideal candidate will have a proven track record in growth marketing, brand management, digital marketing, lifecycle campaigns, and event strategy, particularly in a B2B context targeting SMB audiences. Key skills and abilities include a strategic vision, strong leadership, expertise in digital marketing tools, and a data-driven approach to decision-making. The role requires the ability to translate business goals into actionable marketing plans, exceptional communication and stakeholder management skills, and experience in leveraging AI for marketing performance and personalization. The Vice President, Marketing will also be responsible for managing a global team, fostering a culture of innovation, and ensuring that marketing strategies are optimized for maximum ROI.

Hiring Manager Title
Chief Revenue Officer

Travel Percent
Less than 10%

Functions

• Marketing