Scentiment
About the Company
Scentiment is one of the fastest growing e-commerce fragrance retailers in the US, recognized for its rapid growth and innovative approach to the online fragrance market.
About the RoleWe are seeking a highly skilled E-Commerce Media Buyer with proven experience managing and scaling seven-figure annual ad budgets . The ideal candidate is data-driven, creative, and has a strong track record of driving profitable growth for e-commerce brands. You will be responsible for building, executing, and optimizing paid media strategies that deliver measurable ROI across multiple platforms.
Key Responsibilities- Campaign Strategy & Execution
- Plan, launch, and manage large-scale paid media campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, and emerging platforms.
- Develop and implement media buying strategies that align with aggressive revenue and ROAS targets.
- Performance Optimization
- Continuously analyze campaign data to maximize efficiency and scale spend profitably.
- Conduct A/B and multivariate testing across creatives, targeting, placements, and bidding strategies.
- Stay agile with platform changes, algorithm updates, and evolving best practices.
- Budget Management
- Manage and strategically allocate seven-figure media budgets across multiple channels.
- Forecast spend and revenue impact, balancing scale with profitability.
- Ensure consistent tracking, pacing, and accountability for all budgets.
- Analytics & Reporting
- Provide in-depth reporting on performance metrics, insights, and optimizations.
- Collaborate with creative and data teams to refine strategies based on measurable outcomes.
- Collaboration
- Partner with designers, copywriters, and content creators to produce high-performing ad creatives.
- Share learnings and insights across teams to drive overall business growth.
- 3+ years of experience in paid media buying, with a focus on e-commerce/DTC brands.
- Proven success managing seven-figure annual budgets across Meta, Google, TikTok, or similar platforms.
- Deep understanding of scaling strategies, attribution models, and post-iOS14 tracking solutions.
- Strong analytical skills and proficiency with tools such as Google Analytics, Triple Whale, Northbeam, or similar.
- Excellent communication, organization, and problem-solving skills.
- Ability to thrive in a fast-paced, performance-driven environment.
- Experience with Shopify or similar e-commerce platforms.
- Background in creative strategy, UGC-driven campaigns, and influencer/media partnerships.
- Familiarity with CRO and funnel optimization.