Marketing Mix Modeling Analyst
Location: Plano, TX 75024 (Hybrid Schedule)
Duration: 3+ months (Contract, Full-Time – 40 hours/week)
Submissions not open to C2C or 3rd parties
We’re seeking a Marketing Mix Modeling Analyst with deep media strategy experience and a talent for translating complex data into clear, actionable insights. This full-time contract role follows a hybrid schedule, with on-site work in Plano, TX. The ideal candidate will be a confident communicator who thrives in cross-functional environments and can effectively engage senior stakeholders.
Key Responsibilities:
- Interpret vendor-led MMM outputs and translate findings into actionable business insights
- Lead scenario planning and support budgeting conversations
- Collaborate cross-functionally with strategy, media, sponsorships, and events teams
- Build and manage dashboards using BI tools (e.g., Tableau, Power BI)
- Present insights clearly to senior stakeholders to guide marketing decisions
Top 3 Must-Haves:
- Proven experience in media strategy and marketing mix modeling
- Exceptional communication and stakeholder management skills
- Ability to translate complex data into digestible, business-relevant insights
Preferred Experience:
- Background in marketing analytics or media planning
- Familiarity with vendor-led MMM methodologies
- Experience supporting budgeting and forecasting processes
Skills & Tools:
- Proficiency in BI tools like Tableau and Power BI
- Strong storytelling and presentation skills
- Comfort working in fast-paced, cross-functional environments
- Experience with project management tools (e.g., Basecamp or similar)
Your ability to connect data with strategy will be key in driving smarter marketing decisions. If you're a strategic thinker with a passion for analytics and communication, we’d love to hear from you!
Submissions not open to C2C or 3rd parties