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Canva

Canva is hiring: B2B Content Marketing Specialist (12 Month Contract) in Austin

Canva, Austin, TX, United States, 78716

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Overview

B2B Content Marketing Specialist (12 Month Contract)

Join Canva's team redefining how the world experiences design. We offer flexible working arrangements with our flagship office in Sydney and a US hub in San Francisco. We trust our Canvanauts to choose the balance that empowers their teams to achieve their goals.

What You’d Be Doing In This Role

As Canva scales, change continues to be part of our DNA. This overview outlines the current focus; duties may evolve over time.

Responsibilities

  • Partner with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
  • Collaborate with customer-facing teams to understand the buyer journey and our target audience’s challenges, translating insights into full-funnel educational content
  • Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
  • Partner with Partner Marketing to develop co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership
  • Create event content that elevates our brand through thought leadership and educational sessions that drive engagement and pipeline
  • Develop and manage content resource hubs and libraries, create monthly content roundups, and maintain content calendars for upcoming releases, launches, and insights
  • Build scalable content frameworks for cross-functional stakeholders and partners
  • Write long-form thought leadership content (reports, whitepapers, guides) and repurpose into multiple formats for different funnel stages
  • Develop product-solution content for use at events, landing pages, and marketing campaigns
  • Craft strategic lifecycle emails, nurture campaigns, and always-on content to guide prospects through the buyer journey with conversion-focused messaging
  • Support cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
  • Write comprehensive content briefs and manage projects end-to-end from strategic planning through execution and performance measurement
  • Create visual-first assets in Canva to support campaigns
  • Track content performance and engagement metrics, using data-driven insights to optimize and iterate
  • Collaborate across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact

You're probably a match if

  • You have 3–5 years of B2B content marketing experience, ideally in tech or SaaS
  • You have a proven track record of creating content that drives enterprise growth from awareness to conversion
  • You bring strong copywriting skills across formats, from concise email copy to in-depth reports
  • You have experience developing thought leadership and educational, solutions-led content for B2B audiences
  • You can script both long-form and short-form content, gathering insights from customers, partners, or subject matter experts
  • You have experience creating event content that educates and inspires enterprise leaders
  • You have hands-on experience with visual communication tools like Canva
  • You take a data-driven approach to content, using insights to inform strategy while maintaining creativity
  • You have excellent project management and problem-solving skills to juggle multiple content streams while meeting deadlines
  • You have a collaborative mindset and the ability to work across teams, synthesizing customer insights into compelling content

About The Team

Canva's B2B Content Marketing Team is on a mission to empower businesses worldwide by crafting stories and resources that transform how teams create together. We help organizations discover their creative potential with insights that inspire innovation and drive business impact. Our content is often the first touchpoint for businesses exploring Canva's enterprise capabilities, from thought leadership to tactical how-to videos.

As a B2B Content Marketer, you'll shape how businesses discover and embrace visual communication. This role combines strategy with creativity and influences how organizations transform creativity, productivity, and workflows. You’ll partner cross-functionally with local and global teams to ensure every story is grounded in impact, relevance, and authenticity.

Other Stuff To Know

We make hiring decisions based on experience, skills, merit, and business needs, in compliance with applicable local laws. We celebrate all types of skills and backgrounds, and we encourage you to apply even if you don’t feel you match every item listed. Please share your pronouns and any reasonable adjustments you may need during the interview process. Interviews are conducted virtually. Check out lifeatcanva.com for more information. We value fairness and strive to provide competitive compensation while maintaining internal equity. The target salary range for this position is $90,000 to $114,000 USD, based on market data and the candidate’s skills and experience.

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