Project World Impact is hiring: Digital Advertising Specialist in Saint Charles

Overview

Digital Advertising Specialist at Project World Impact – Saint Charles, IL, United States. This position requires a Bachelor Degree. The role is in-office and full-time.

Responsibilities

Project World Impact (PWI) operates as a full-service digital marketing agency for nonprofits and for-profit organizations, helping nonprofits increase funding, visibility, and operational impact. As a Nonprofit Marketing Specialist, you will focus on a wide range of marketing initiatives for PWI and its clients, with a core emphasis on Google Ad Grants to boost awareness and engagement for nonprofit partners.

• Google Ad Grant Management: Coordinate and maintain over 1,000 Google Ad Accounts for nonprofit organizations, ensuring compliance with Google policies and guidelines.
• Google Search Ads: Create and manage Google Search campaigns for diverse nonprofits using the Google Ad Grant; includes campaign/ad group creation, ad creation, keyword research, and audience targeting.
• AI Utilization: Leverage artificial intelligence to enhance Google Ad Account performance and maximize grant potential.

Client Interactions

• Collaborate with nonprofit clients to discuss campaign performance and identify website changes or broader strategies to improve results.
• Meet with clients to address questions regarding marketing efforts and ongoing work on their behalf.

Reporting

• Monitor and analyze marketing performance using tools such as Looker Studio, Google Analytics, and Google Ads; identify areas for improvement and optimize campaigns based on data.

Other Google Ads

• Manage Google Display and Shopping Ads as needed for varied organizations served.
• Set up and manage remarketing campaigns to increase engagement and conversions.

Email Marketing

• Strategize, compose, and execute email marketing campaigns for PWI and for clients as requested.

Social Media

• Develop and implement comprehensive social media strategies to build PWI’s online presence, engage target audiences, and advance the mission.
• Oversee and optimize paid advertising across platforms (Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels).
• Manage client social media accounts according to their requirements.

Requirements

• Willing to work on-site in Saint Charles, IL.
• Enjoy working in a fast-paced startup environment.
• Ability to take ownership of tasks from start to finish.
• Strong teamwork and effective communication within a team.
• Excellent written and verbal communication; ability to create compelling ad copy.
• Attention to detail, highly organized, and able to work under tight deadlines.
• Comfort with time management and project management tools.
• Proficient with Google Suite tools.
• Expertise in digital advertising, with the ability to analyze, plan, and optimize online campaigns.

Experience

• Digital Marketing: 2 years (Required)
• Google Ads: 2 years (Required)
• Email Marketing: 2 years (Required)
• Social Media Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• Google Ad Grant Experience: 1 year (Preferred)
• Looker Studio Reports: 1 year (Preferred)
• Project Management: 1 year (Preferred)

Job Details

Job Type: Full-time

Pay: $35,000.00 - $50,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

• 8 hour shift
• Monday to Friday

Application Questions

• Why do you feel you would be a good fit for Project World Impact and this position?
• REQUIRED: How many years of hands-on experience in managing Google Ads within a business context do you have?
• REQUIRED: This is a full-time, IN-OFFICE position. Will you be able to reliably commute to our office in St. Charles, IL 60174?

Education

Bachelor’s (Preferred)

Work Location

In person