Social Media Advertising Strategist (Remote US) Job at Abe in Detroit

Overview

Social Media Advertising Strategist (Remote US). Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency and gain experience creating high-performing LinkedIn strategies for B2B businesses.

This role is remote-first; travel to visit clients is approximately once per year, per client or as needed. The position supports virtual collaboration (Zoom, Slack) and requires a laptop and reliable internet access.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, assess work quality, and identify improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be responsible for personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as Conversation Ads, Document Ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver who is competitive and curious
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed and maintain integrity in advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Encompass core values in every interaction; internally and externally
• Manage approximately five mid-tier and enterprise accounts effectively
• Meet and exceed department KPIs such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Exhibit exceptional decision making for account direction

Benefits

• The annual base salary range for this position in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This is an estimate and may vary based on compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Mental health benefits and wellness programs
• Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, year-end recharge, paid parental leave
• 401(k) with company match
• Annual bonus based on tenure

Work Environment

As a remote-first company, you’ll work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization and residency requirements are met. This role operates 100% virtually from home and uses Zoom and Slack for collaboration. A laptop, necessary software, and reliable internet access are required.

Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential job functions. For accommodation inquiries, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. All qualified applicants will receive consideration regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.