Social Media Advertising Strategist (Remote US) Job at Abe in Boise

Overview

Social Media Advertising Strategist (Remote US)

Join to apply for the Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you. We value growth, collaboration, and the idea that the best solution wins.

This role reports to the Associate Director and is a crucial part of the social media team. It offers the opportunity to be on the ground floor of a fast-growing specialty agency. The role works directly with mid-market and enterprise clients to communicate results, create custom strategies, and execute Paid Media deliverables, with a focus on high-performing LinkedIn strategies for B2B.

Roles & Responsibilities

• Oversee and lead a collection of social media accounts
• Provide direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, quality, and improvements
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals through client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, ZoomInfo, 6sense, etc.)
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze campaign data using Google Analytics/GA4, Excel, or similar tools to drive decisions
• Ability to measure results and deliver via OCT
• Experience with audience segmentation by tier, job title, etc.; proven success with mid-market or enterprise accounts
• Ability to translate strategy into storytelling with data
• Problem-solving mindset with curiosity and industry awareness
• Ability to organize, prioritize, and manage multiple projects
• Quality-focused and passionate about advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate our core values in all interactions
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction scores)
• Build client trust and renewals; cross-sell services aligned with client goals
• Clearly communicate results to client contacts and executives
• Make sound strategic decisions for account direction

Benefits

• Salary: base range $70,000–$80,000 USD per year, with potential bonus eligibility; actual salary may vary based on skills and experience
• Medical, dental, vision, disability, and life insurance for you and your family
• Employer contributions: 100% for you, 50% for dependents
• Wellness and lifestyle benefits: mental health support, fitness programs, and virtual care options
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, year-end break
• Financial: Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment Requirements

Remote-first company. You may work from anywhere in the US; opportunities may exist for global locations where Abe has established operations. You must have work authorization for your location. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You may need to use a laptop (PC or Mac) and typical productivity tools. You should be able to stay stationary for extended periods, understand written and verbal communication, have reliable internet, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations related to the application or interview process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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