Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Charl

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US) at Abe. Abe is a specialized consultancy focused on social media advertising, helping clients leverage LinkedIn, Meta, and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of social media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Provide fractional support for internal marketing to support a boutique agency within Directive.
• Understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Maintain personal productivity and utilization.
• Collaborate with the Associate Director to achieve internal and client goals.
• Understand the value of programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more.
• Proficiency with advertising platforms/tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Ability to delegate to junior team members to ensure joint success.
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance using tools such as Google Analytics/GA4, Excel, or other analytics platforms to inform decisions.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Competitive and curious mindset; strong problem-solver.
• Live on the cutting edge of the industry, always seeking growth opportunities.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Quality-focused and solution-oriented in advertising.
• Willingness to travel to visit clients approximately once per year, as needed.

What Success Looks Like

• Embody Abe's core values in every interaction.
• Effectively manage approximately five mid-tier and enterprise accounts.
• Meet and exceed department KPIs, including client NSMs (North Star Metrics) and Client Satisfaction scores.
• Build client trust and relationships that drive renewals.
• Cross-sell services aligned with client goals and objectives.
• Clearly communicate results with client points of contact and executives.
• Demonstrate strong strategic decision-making for accounts.

Benefits

• Base salary range for this position in the United States is $85,000–$95,000 USD with potential for bonus eligibility; actual salary may vary based on experience and company practices.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family; employer-paid plans for you and partial employer contribution for dependents.
• Benefits to Support the Whole Person: Mental health (Spring Health, Headspace), Physical health (Omada, fertility support, Aaptiv workouts, One Medical).
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, End of Year Recharge (Dec 24 – Jan 1), paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, increasing over time.

Work Environment & Requirements

Remote-first company; you can work from anywhere in the US with optional Abe offices in Irvine, CA. For global locations, you must have work authorization and reside in the country. This role operates primarily virtually (Zoom/Slack). You will use a laptop and necessary software; ability to remain stationary for extended periods and reliable internet access are required. Reasonable accommodations may be made for qualified individuals with disabilities.

To perform this job successfully, you must be able to perform each essential duty satisfactorily.

For accommodations or questions about the application process, please contact careers@directiveconsulting.com.

Additional Information

Abe’s core value is People First. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Metadata

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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