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Abe

Abe is hiring: Account Strategist, LinkedIn Advertising (Remote US) in Charlotte

Abe, Charlotte, NC, United States, 28245

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Overview

Account Strategist, LinkedIn Advertising (Remote US)

Base pay range: $70,000.00/yr - $80,000.00/yr

Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Work with the Associate Director to ensure internal and client goals are achieved
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships
  • Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

  • 2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
  • Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
  • Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.
  • Proven and measurable success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Curious, problem-solver mindset; proactive and growth-oriented
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • Quality-focused and ethical approach to advertising
  • Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

  • Operate in alignment with core values; internal and external
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet and exceed department KPIs such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
  • Build client trust and relationships that drive renewals
  • Cross-sell services aligned with client goals
  • Clearly communicate results with client contacts and executives
  • Make strong decisions guiding account strategy

Benefits

  • Base salary in the range of $70,000-$80,000 USD, with potential for bonus eligibility
  • Medical, dental, vision plans, disability, and life insurance for you and your family
  • Employer contributions and coverage for dependents where applicable
  • Wellness and lifestyle benefits (mental/physical health, fitness programs, virtual care)
  • Paid time off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, year-end recharge
  • 401(k) with company match
  • Annual bonus based on tenure

Work Environment

Remote-first; ability to work from anywhere in the US with option to use offices in Irvine, CA. Global opportunities may be available where we have established entities; current work authorization and residence required for global locations. Role operates 100% virtually from home. Collaboration via Zoom and Slack. Must have a reliable internet connection and suitable work setup.

Reasonable accommodations may be made for qualified individuals with disabilities upon request.

Additional Information

At Abe, we value diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales
  • Industries: Advertising Services

Note: This reformatted description preserves original information while removing extraneous formatting. If you would like adjustments to tone or length, I can refine further.

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