Abe is hiring: Social Media Advertising Strategist (Remote US) in Charlotte

Overview

Social Media Advertising Strategist (Remote US). Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. You will work directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing paid media deliverables, with a focus on high-performing LinkedIn strategies for B2B businesses.

The role offers the opportunity to be on the ground floor of a fast-growing specialty agency and to contribute to our Customer Generation methodology, which focuses on SQLs and Customers rather than traditional MQLs.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to ensure internal and client goals are achieved
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem-solver, curious, and industry-aware; continually seeks growth opportunities
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and committed to advertising without compromising integrity
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Represent Abe’s core values in interactions both internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include North Star Metrics and Client Satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Demonstrate sound decision making for strategic account direction

Benefits

• Base salary range for this position in the United States: $70,000–$80,000 USD with potential for bonus eligibility
• Medical, dental, vision, disability, and life insurance plans for you and your family
• Employer-paid coverage for the employee and partial employer contributions for dependents
• Mental health and wellbeing benefits (e.g., Spring Health access, Headspace)
• Physical health benefits (e.g., Omada physical therapy, fertility support, virtual workouts, One Medical membership)
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge (Dec 24 – Jan 1), paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

As a remote-first company, you may work from anywhere in the US, with optional access to state-of-the-art offices in Irvine, CA. In some roles we accommodate global locations where we have established offices, including Canada, the UK, and Australia, with work authorization and residency requirements. This role can operate 100% virtually from your home office and collaborates via Zoom and Slack. You will need a reliable internet connection and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in completing the application or interview process, contact careers@directiveconsulting.com.

Additional Information

At Abe, a core value is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.