Social Media Advertising Strategist (Remote US) Job at Abe in Tampa

Overview

Social Media Advertising Strategist (Remote US) at Abe. Abe is a specialized consultancy focused exclusively on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. The Senior Social Media Strategist works directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. This role reports to the Associate Director and is on the ground floor of a fast-growing specialty agency.

The role focuses on creating high-performing LinkedIn strategies for B2B businesses and is aligned with Abe’s Customer Generation methodology, which emphasizes SQLs and Customers over traditional MQLs.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Collaborate with the Associate Director to meet internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, etc.)
• Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.)
• Strong Paid media principles: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign data with Google Analytics/GA4, Excel or similar tools to inform decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven narratives
• Problem-solving mindset with a competitive, curious approach
• Committed to staying on the cutting edge of the industry
• Ability to organize, prioritize, and manage multiple projects
• Quality-focused with sustainable passion for advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Live Abe core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs (client growth and goal attainment; NSMs and Client Satisfaction scores)
• Build client trust and renewals
• Cross-sell services aligned with client goals
• Clearly communicate results to client points of contact and executives
• Make high-quality decisions guiding account strategy

Benefits

• The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid and dependent coverage details: 100% employer-paid plan for you; 50% employer contribution for dependents
• Mental health and well-being benefits (Spring Health, Headspace)
• Physical health benefits (Omada, fertility support, One Medical)
• Time Off: Unlimited PTO (2-week minimum), Paid Holidays, Your Birthday Off, End of Year Recharge
• 401(k) with employer match (Traditional and Roth) up to 3%
• Annual bonus based on tenure

Work Environment

Remote-first company; eligible to work from anywhere in the US, with options to use Abe’s offices in Irvine, CA. Global opportunities may be available where Abe has established operations; residency and work authorization required for those locations. Role supports remote work from home with collaboration via Zoom and Slack. Requires reliable internet and the ability to work at a desk for extended periods; travel to visit clients approx. once per year as needed.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. Abe is committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.