Abe is hiring: Social Media Advertising Strategist (Remote US) in Columbus

Social Media Advertising Strategist (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy with data storytelling
• Problem-solving mindset; curiosity and a drive to grow
• Ability to manage multiple projects simultaneously
• Commitment to quality and integrity in advertising
• Willingness to travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• Demonstrate Abe’s core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet/exceed department KPIs, including client growth and satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make sound strategic decisions for accounts

Benefits

• Annual base salary range for this role in the United States: $70,000 - $80,000 USD with potential bonus; actual salary may vary based on experience and compensation practices
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plan for you; partial contribution for dependents
• Mental health support, physical health programs, and wellness benefits
• Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first role; ability to work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available where we have established presence; current work authorization and residence required for global locations. This role operates primarily virtually (Zoom, Slack) and requires reliable internet, a suitable home office, and the ability to remain stationary for extended periods.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations or questions about the application process, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.