Abe is hiring: Account Strategist, LinkedIn Advertising (Remote US) in Columbus

Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitiveness paired with curiosity; a true problem solver
• Knowledge of industry trends and opportunities for growth
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with integrity in advertising
• Ability to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Build client trust and relationships that create renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client point of contact and executives
• Make strong strategic decisions for accounts

Benefits

• The annual base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Benefits to support the whole person: Mental health (access to therapists through Spring Health, Headspace); Physical health (Omada, Carrott fertility support, Aaptiv workouts, One Medical membership for primary and virtual care)
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional access to our offices in Irvine, California. For global opportunities, you must have established work authorization and reside in the relevant country.

This role may operate 100% virtually from your home office. Collaboration primarily occurs via Zoom and Slack. You will need to use a laptop (PC or Mac), relevant software, and office tools. You should be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet access, and maintain a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or interviewing, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services

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