Senior Social Media Advertising Strategist (Remote US) Job at Abe in Tampa

Overview

Senior Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience in a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Advanced interest in staying at the cutting edge of the industry
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and renewals
• Cross-sell services aligned with client goals
• Clear communication of results with client contacts and executives
• Strong decision-making related to strategic direction for accounts

Benefits

• Base salary range for this role in the United States is $85,000- $95,000 USD with potential for bonus eligibility
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plan for you; partial employer contribution for dependents
• Benefits to Support the Whole Person: Mental health support (Spring Health, Headspace), Physical wellness (Omada, fertility support, Aaptiv, One Medical)
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established businesses (Canada, the UK, Australia). You must have work authorization and reside in the country for global locations.

This role operates 100% virtually from a home office. Collaboration occurs via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and the ability to work in a remote setting. Reasonable accommodations may be provided for applicants with disabilities.

For accommodation requests during application or selection processes, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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