Digital Marketing Project Manager
The Council of Ins Agents & Brokers, Washington, DC USA
The Council of Ins Agents & Brokers
Salary min: $80,000.00
Salary max: $90,000.00
Duration: Full Time
Position Title: Digital Project Manager
Pod:Marketing and Communications
Reports to:Vice President Digital and Engagement
Positions Supervised:None
FMLA Job Classification: Exempt
Primary Purpose: The Digital Project Manager serves as the operational hub for The Council’s digital initiatives, bridging the Digital team and the rest of the Marketing & Communications department. This role is responsible for translating complex marketing and technology priorities into executable project plans, coordinating stakeholders across departments, and ensuring successful delivery of digital initiatives. The Project Manager will operate in a fast-paced, creative environment—overseeing projects that range from web enhancements and campaign launches to marketing technology integrations and analytics reporting. Success in this role requires a structured, process-driven approach, exceptional communication skills, and the ability to balance technical detail with marketing and communications priorities.
Core Responsibilities:
Project Planning & Governance
- Manage the digital project intake process in ClickUp; define requirements, objectives, deliverables, and success criteria.
- Partner with M&C leadership and stakeholders to establish scope and RACI frameworks (Responsible, Accountable, Consulted, Informed).
- Translate high-level concepts into actionable project plans with milestones, dependencies, and timelines.
- Standardize project management templates, workflows, and reporting to drive efficiency and repeatability across the organization.
Execution & Delivery
- Oversee execution of projects across all digital channels (web, email, social, analytics, SEO, microsites, ads, and apps).
- Balance competing priorities, manage risks, and proactively escalate or resolve issues to keep projects on time, on budget and in scope.
- Coordinate with internal teams (Digital, Creative Services, Comms, Editorial and Ads) and external vendors to align on deliverables and deadlines.
- Lead QA/QC processes—including testing, troubleshooting, and validation of digital assets before launch.
Stakeholder Communication & Team Collaboration
- Act as the central point of contact for digital initiatives, maintaining visibility and accountability with all stakeholders.
- Facilitate project update meetings; prepare agendas, track action items, and ensure alignment with Council priorities.
- Work closely with Creative Services, content producers, and copywriters to synchronize project timelines and ensure cohesive delivery across mediums.
- Support cross-department collaboration with IT/Tech, Market Intelligence, Membership, Government Affairs, Meetings & Events and Talent Development on shared digital projects.
Marketing Technology & Operations
- Partner with IT/Tech to manage, maintain, and optimize the marketing technology stack (Salesforce, Pardot/Marketing Cloud, Google Analytics, SEMrush, WordPress, Osano, Qualtrics, Flowcode, etc.).
- Document and improve workflows, automations, and integrations across platforms to ensure scalability and data hygiene.
- Oversee vendor coordination: manage contracts, performance reviews, and assessments of new digital tools.
- Collaborate with the Digital Marketing Manager on best practices for campaign operations, data quality, tracking standards, and reporting.
Measurement & Reporting
- Track progress and performance of digital initiatives using established KPIs and project management methods.
- Build dashboards and reporting frameworks that provide leadership visibility into project timelines, resource use, and ROI.
- Translate performance data into insights and recommendations for improving campaign execution, workflow efficiency, and overall impact.
Qualifications:
- Bachelor’s degree in marketing, business, communications, or related field.
- 5+ years of professional experience in project management, with demonstrated success in digital marketing, MarTech, or IT/digital initiatives.
- Proficiency with project management tools (ClickUp preferred; Asana, Jira, Trello acceptable) and Agile or Scrum methodologies.
- Hands-on experience with marketing platforms (Salesforce, Pardot/Marketing Cloud, Google Analytics, SEMrush, WordPress, Qualtrics, etc.).
- Strong proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and collaboration tools (Teams, SharePoint).
- Exceptional organizational and multitasking skills, with the ability to manage multiple projects in a fast-paced environment.
- Strong communication and facilitation skills, with proven ability to manage stakeholders at all levels.
- Analytical mindset; ability to interpret data, identify patterns, and make data-driven recommendations.
- PMP, PMI-ACP, Agile, or similar project management certification strongly preferred.
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