Orchestra Co is hiring: Creative Strategist, Influencer Marketing in New York

Creative Strategist, Influencer Marketing

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team, primarily with household-name beauty brands. This role can be based in either our NYC or LA office, with a hybrid schedule of two days in the office per week.

How you’ll make an impact:

• Support the digital team in day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications.
• Oversee administrative tasks related to the client in partnership with junior staff (e.g., activity reports, client agendas, meeting schedules).
• Support team-wide project management by creating and managing timelines, reporting daily action items, and organizing team materials for efficiency.
• Execute paid and earned influencer campaigns: conduct research and influencer audits, identify influencers, manage dashboards, conduct outreach, negotiate rates and deliverables within budget, track and report placements.
• Conduct social listening to identify reactive opportunities, develop recommendations, and obtain client approvals to execute.
• Manage the account payables process, including receiving influencer invoices and ensuring payments.
• Participate in client calls and communications, including influencer recommendations, campaign updates, and approvals.
• Establish and manage relationships with influencers, agents, and vendors to build and diversify your network.
• Exercise sound judgment in budgeting and spend to meet client KPIs, deliverables, and deadlines, while developing high-impact campaigns.
• Bring new, creative concepts to the agency’s and client’s brainstorms for assigned accounts and cross-team support.
• Mentor and oversee junior staff on execution of work.

Why we’ll love you:

• Experience: Minimum of 2–3+ years of relevant influencer marketing experience (agency or in-house), including contract negotiation, campaign management, and a strong influencer/agency network.
• Organization: Ability to monitor personal and team deliverables and ensure alignment across integrated teams.
• Detail-Oriented: Diligent with formatting, proofreading, and deadlines.
• Social Savvy: Strong understanding of industry trends, platform best practices, and creator storytelling.
• Communication: Strong verbal and written communication to instill client confidence in campaigns and content formats.
• Solution-Oriented: Ability to propose creative process improvements.
• Content & Trend Obsessed: Passion for discovering trends and creators and turning them into relevant, ownable campaigns.
• Eager to Learn & Collaborate: Interest in growing as an influencer expert and collaborating across disciplines.

Why You’ll Love Us:

• Atypical Time Off: Generous PTO, Summer Fridays, and other wellness and caregiving time off.
• Deep Work Focus: Structured time for collaboration and strategic solo work.
• Comprehensive Benefits: Employer-covered medical plan, 401(k) match, dental, vision, and more.
• Innovation Leadership: Pioneering campaigns on emerging platforms and progressive HR policies.
• Vibrant Culture: Employee-led committees and team celebrations.

At Small Girls PR, we are committed to fairness and equity in hiring. We maintain salary transparency and equitable compensation practices.

Equal Opportunity: Small Girls PR is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, disability, or sexual orientation. We encourage candidates from all backgrounds to apply.

Note: This description reflects current expectations and responsibilities for the role and may be updated as needed.