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SugarCRM

Senior Product Marketing Manager (Req #1822)

SugarCRM, Denver

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Senior Product Marketing Manager

We are seeking a Senior Product Marketing Manager to define and execute go-to-market strategies for our next generation of AI powered SugarCRM Sell product line. This role demands a hands-on product marketeer who can translate feature sets into value messages that resonate with our customers.

About SugarCRM

We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. Our diverse team around the world shares a passion for helping customers succeed.

Where You Fit In

Join us as a Senior Product Marketing Manager and take a leading role in defining and executing the go-to-market strategies for our next generation of AI powered SugarCRM Sell product line.

Impact You Will Make in the Role:

  • Go-to-Market Strategy: Lead the development and execution of detailed go-to-market plans.
  • Buyer Personas: Gain deep insights into the buying processes of our target markets.
  • Product Messaging: Create compelling, differentiated messaging that resonates with our buyer personas.
  • Sales Enablement: Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators.
  • Competitive Intelligence: Serve as the subject matter expert on competitive market dynamics.
  • Market Analysis: Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges.

What You Will Bring:

  • Experience: Minimum of 5 years in product marketing or management within the B2B SaaS sector.
  • Education: Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields.
  • Communication Skills: Exceptional ability to convey complex concepts in a clear, persuasive manner.
  • Leadership: Demonstrated leadership in managing comprehensive projects and cross-functional teams.
  • Initiative: Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously.

Benefits and Perks:

  • Excellent healthcare package for you and your family
  • Savings and Investment – 401(k) match
  • Unlimited Paid Time Off
  • Paid Parental Leave
  • Online Legal Services (Rocket Lawyer)
  • Financial Planning Services (Origin)
  • Discounted Pet Insurance (Embrace Pet Insurance)
  • Corporate Benefit Program (Working Advantage)
  • Health and Wellness Reimbursement Program
  • Travel Discounts
  • Educational Resources - Career & Personal Development Program
  • Employee Referral Bonus Program

We are an equal opportunities employer and welcome applications from all qualified candidates. If you require a reasonable accommodation to search for a job opening or submit an application, please call with your request and contact information.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

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