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Lander University

Lander University is hiring: Staff Writer in Greenwood

Lander University, Greenwood, SC, United States, 29648

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Overview

The Staff Writer is responsible for creating and editing a broad range of written content that supports the University’s integrated marketing, digital, and communications strategies. This position emphasizes writing for the web, with a focus on search engine optimization (SEO), user engagement, and brand consistency. The writer will generate creative and compelling story ideas; conduct interviews with a wide range of individuals; and produce web content, news stories, feature articles, and marketing materials tailored for digital and print platforms. The Staff Writer will work closely with the digital and design teams to align messaging with Lander’s voice, tone, and strategic goals.

Responsibilities

  • Cover major and minor university events; draft and edit press releases and feature stories for distribution across channels; promote institutional priorities through magazine and website content; and support content needs for landing pages, digital advertising, social media, and email marketing.
  • Generate creative and compelling story ideas; conduct interviews with a wide range of individuals; and produce web content, news stories, feature articles, and marketing materials tailored for digital and print platforms.
  • Collaborate with the digital and design teams to ensure messaging aligns with Lander’s voice, tone, and strategic goals.

Qualifications

  • Bachelor’s degree in journalism, mass communications, or related field; 3–5 years of experience in news writing, marketing, or public relations, or an equivalent combination of relevant education and experience.
  • Experience with social media platforms; strong customer service skills; and high ethical standards. A valid driver’s license and safe driving history are required.
  • Experience writing for higher education or nonprofit communications (preferred).
  • Strong writing, editing, and interviewing skills; ability to communicate effectively with internal and external stakeholders; familiarity with Associated Press style; proficiency with Microsoft Office suite.
  • Familiarity with content management systems (CMS) and SEO principles.
  • Experience with basic photography, familiarity with DSLR cameras, and/or Adobe Creative Suite is a plus.
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