Arts Entertainment Marketer Job at Utah State University in Logan

Arts Entertainment Marketer

The A+E Marketer (Marketer I) supports the promotion of arts and entertainment (A+E) initiatives within the College of Arts & Sciences (ArtSci). Reporting to the Director of Marketing & Communication Strategy and working closely with the heads of the Departments of Art+Design, Music, and Theatre Arts and the Director of the Caine School of the Arts, this position coordinates and executes marketing and promotional efforts for exhibitions, concerts, plays, lectures, events, programs, and projects connected to the college's arts and entertainment endeavors in the Caine School of the Arts and other units within the college as assigned.

Balancing the promotional service needs of arts and entertainment stakeholders, faculty, and other contacts with the strategic implementation and direction of the overall college marketing and communications strategy, the A+E Marketer serves as the link between on-the-ground support and institution-wide goals. Working closely with event organizers, venues, and members of the marcom team, the A+E Marketer implements established strategies, distributes promotional materials, and ensures campaigns align with ArtSci priorities and brand standards. The role also collects and utilizes data to inform promotional planning and to support ongoing improvements in marketing direction.

The ideal candidate is organized and collaborative with experience in the arts and has skills in coordinating projects, supporting events, and carrying out promotions across a variety of channels.

Responsibilities

• Coordinate and implement marketing efforts for arts and entertainment events, projects, and initiatives within ArtSci.
• Collaborate with event organizers, venues, and faculty to gather details, plan promotional timelines, and ensure visibility of A+E activities.
• Work with the appropriate arts administrators and the marcom team to balance the promotional service needs of A+E stakeholders, faculty, and other contacts with the strategic implementation and direction established by the college marcom team.
• Regularly communicate with the heads of the Departments of Art+Design, Music, and Theatre Arts, the Director of the Caine School of the Arts, and other event organizers/producers regarding the status of current, upcoming, and past initiatives.

Qualifications

• Bachelor's degree in communications, business, arts administration, data analytics, or a related field, or equivalent combination of professional experience and education.
• Interest in the arts and entertainment field.
• Experience supporting or promoting arts, cultural, or entertainment events.
• Experience working with faculty, event producers, or venues.
• Familiarity with data collection and reporting, especially for events or promotions.

Utah State University is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.