Creative Lead - Politix Job at Country Road Group in Lead

Creative Lead - Politix

We seek candidates who are passionate brand ambassadors and contribute to our team's performance. This role develops and leads the creative direction of the Politix brand across all customer touch points, collaborates with the marketing team on briefs to execution, and ensures brand identity is executed consistently to elevate the brand, optimise customer experience, and support commercial outcomes.

This role leads and inspires a team of in-house graphic designers to concept, design and develop all creative assets for POLITIX campaigns and brand activity.

Key Accountabilities

• Lead the creative direction and development of marketing campaigns from concept through execution across customer channels, in response to Marketing Plans, Seasonal Creative Briefs and Range Presentations
• Design and develop artwork for all marketing communications; create shoot concepts or adapt concepts from external agencies into channel assets and roll out
• Provide recommendations and support Marketing Manager in briefing external partners (photographers, videographers, talent, stylists, producers, set design, location)
• Ensure assets meet specific channel requirements based on performance analytics and channel specifications
• Oversee the creative direction for website creative and photography, including style guide, set design and talent recommendations; revisit seasonally as needed
• Collaborate with marketing and online teams to ensure creative synergy across shoots for website, campaigns, social and still life, with content usable across channels
• Consider the UX journey and optimise design for desktop/mobile use
• Develop packaging and collateral for products, campaigns, events and activations in response to briefs from the wider team
• Manage weekly creative workflow, allocating jobs to deadlines and driving efficiencies
• Analyse campaign performance and use insights to inform future creative development

Key Capabilities

• Bachelor’s degree in graphic design or design-related field preferred
• 5–8 years’ experience in a similar role, preferably in fashion or retail (client or agency), managing art direction, copywriting, graphic design, shoot direction and production across stills and video
• Proven cross-channel creative direction with strong brand expression across digital channels including social
• Commercially aware with a track record of delivering creative that supports brand aesthetic and sales
• Ability to work in a high-pressure, fast-paced environment
• Exemplary knowledge of graphic design applications including InDesign and Photoshop
• Experience with file management systems and workflow tools

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses, comprising brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. We offer:

• Generous employee discounts across our brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• Leading Parental Leave Program
• Flexible working arrangements
• Annual learning calendar and ongoing development
• Support for community partnerships through our CSR program
• A commitment to ethical, sustainable, and responsible operations

About Politix

POLITIX is part of the Country Road Group, a premium Australian menswear brand specialising in stylish, tailored wardrobes for every occasion—from casual events to black-tie formals. For over 50 years, POLITIX has combined modern craftsmanship with timeless style to dress men with responsibility and craftsmanship.

Our focus extends beyond clothing to delivering elevated products, store experiences, and exceptional customer service.

Advertised: 30 Sep 2025 AUS Eastern Standard Time
Applications close: 21 Oct 2025 AUS Eastern Daylight Time

Country Road Group is an equal opportunity employer committed to diversity and inclusion. If you have support or access requirements, please advise us at time of application to assist you through the recruitment process.