Digital Marketing & PR Manager Job at NPAworldwide in Richfield Township

Overview

Join to apply for the Digital Marketing & PR Manager role at NPAworldwide. We currently have an exciting opportunity for Digital Marketing & PR Manager in Richfield, OH.

Do you have five years of marketing experience in the tire or automotive industry? If yes, read on. Our client is a Korean global top tire manufacturer and they are looking for an experienced Digital Marketing and PR Manager based in their Richfield office. The Digital Marketing and PR Manager is accountable for achieving sales and profitability goals through developing and executing the Digital Marketing Plan and PR activities in line with sales and marketing objectives. The client will provide relocation package for the right candidate.

Responsibilities

• Lead digital marketing and PR strategy development to accomplish defined business objectives throughout product categories
• Build, manage, and optimize the company website to increase online traffic
• Conduct social media marketing on different platforms
• Create and manage a PR plan, including monthly PR release targets, timelines, and analysis
• Develop and implement PR strategies for the company’s products, services, events, and etc.
• Work with Korea HQ and domestic agencies to create a content calendar
• Closely work with product, sales, and other marketing colleagues to coordinate marketing campaigns under a consistent message of product and company
• Increase brand presence through excellence in digital marketing and PR strategy under the master strategy of integrated marketing
• Assist in set up of Brand Marketing strategy with Marketing Director and Marketing VP
• Prepare monthly Marketing Events & Partnership Reports
• Ad hoc marketing reports for the CEO North America, President at HQ
• Budget management and invoicing for digital marketing and PR activities

Qualifications

• Five plus years Tire or Automotive industry marketing experience
• Five plus years managing trade marketing
• Bachelor’s or Associate degree in Business Management or related field
• Proven leadership skills and goal oriented
• Working knowledge of Tire industry and dealer/distributor channels
• Demonstrated record of achievement in a prior marketing position
• Computer literate with knowledge of Microsoft Office applications, especially Excel and PowerPoint
• Proactive problem solver with a positive mindset and creative flexibility
• Ability to understand online metrics and analytics and communicate ROI
• Strong organizational skills in a multinational working environment
• Excellent communication skills
• Ability to develop sales presentations, position statements, messages, and other sales collateral
• Ability to effectively manage a budget
• Ability to travel as required (up to 50% and some weekends)

Benefits and Work Conditions

• 401(k) with matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance
• Standard working hours: M-F 8am-5pm, with 1-hour unpaid lunch

Salary: Annual salary, USD $70,000 - $72,000

Notes: This position is based in Richfield, OH. Relocation package is available for the right candidate.