Content Marketing Specialist Job at Foundations Worldwide, Inc in Richfield

A global leader in high-quality children’s products, Foundations Worldwide Inc. is hiring apart-time Digital Marketing Specialist who can craft engaging content and managestrategic campaigns that connect with both commercial audiences and consumercaregivers. This role is ideal for a strong writer with experience and passion for digitalmarketing and content creation, including emails, video, and social media. The position begins as maternity leave coverage, with potential to grow into a full-time,permanent opportunity. You will be expected to come into our office in Richfield, Ohio atleast once a week, with additional flexibility for remote work. Content Creation: Gain a thorough understanding of our products, our brands, and the competitive landscape Create compelling and engaging content to support brand and marketing initiatives, including blog posts, videos, social media posts, and other internal and external communications Identify target audiences and craft content that resonates with their interests and needs Update content on our websites to keep them accurate, up-to-date, and user-friendly Ensure all content adheres to the company’s brand guidelines and voice Digital Marketing: Manage strategic marketing campaigns from ideation to execution, maintenance, and reporting Oversee production of original marketing content, including website copy, articles, blog posts, videos, and other materials Stay current on emerging trends within SEO and digital marketing Create, manage, and implement content/campaign calendars Manage, maintain, and grow email subscriber list Use data to assess campaign performance and drive decisions, including funnel development and attribution modeling Evaluate competitor trends and content distribution activities Interpersonal & Communications Skills Possess outstanding written and verbal communications skills, where you can communicate clearly, concisely, and persuasively Work collaboratively with colleagues across creative, sales, product, and customer service teams (both internal and external) Understand our diverse customer needs and thoughtfully tailor marketing efforts to all sectors Required Experience & Skills To be successful in this role, we are looking for the following: At least 1-2 years of experience in digital marketing, specifically content creation and email marketing, or e-commerce Bachelor’s degree in journalism, marketing, communications, or related field Experience with updating website content, images, merchandising and promotions Ability to think strategically and drive results to grow the business Analytical skills to interpret results and adjust campaigns accordingly Comfortable using ESPs such as MailChimp or HubSpot Demonstrated ability to develop and execute digital marketing strategies Excellent written and verbal communication skills Must have a natural curiosity and testing mindset with a desire to continually grow Fast learner, self-motivated, and strong organizational skills with the ability to prioritize Confident interfacing professionally within all levels of the organization Job type and location: Hybrid part-time, 20-30 hrs a week Compensation: $25-$35 per hour, commensurate with experience Duration: Coverage for maternity leave hire, with the potential for a permanent full-time position To apply: Please send resume, cover letter, and any relevant portfolio materials to content@foundations.com Know someone that sounds like a good fit? Share this job... #J-18808-Ljbffr