Senior Digital Media Buyer/Strategist, Paid Social and Search Job at Disruptive

Overview

Disruptive Digital is a boutique agency based in New York that specializes in serving online businesses in hyper growth mode, as well as traditional businesses building their direct-to-consumer online sales offering. The company leverages learnings from partnering with leading eCommerce brands to accelerate success with Facebook, Instagram and other paid social channels. This is a full-time Senior Digital Media Strategist & Buyer role focused on Paid Social and Search, based in NYC with a hybrid work arrangement (USA located applicants only).

USA located applicants only. Hybrid role: New York City/remote

Responsibilities

• Manage paid social media and search ad budgets, making adjustments to ensure KPIs are hitting goals
• Create and traffic ads daily using Meta and Google ad buying interfaces, with strong attention to detail and error-free client ads
• Perform weekly/bi-weekly check-in calls with clients, reporting on specific initiatives or overall account performance
• Build recurring and ad hoc client reports and internal account analyses focused on performance and creative development
• Brainstorm ad content with the creative strategy and editing team, incorporating client needs
• Strategize, execute, and manage a variety of client Meta ad campaigns from data recommendations to execution to analysis
• Translate technical concepts into actionable, tactical and strategic action plans
• Familiarize yourself with client products and develop promotional strategies
• Continuously measure and optimize campaign performance, establish benchmarks and recommend future tests
• Gather data on consumer, competitor, and market conditions
• Act as executive sponsor for several key clients when needed, serving as primary media contact and occasionally for creative matters
• Participate in sales calls, client audits, and onboarding processes alongside the day-to-day client team to build trust with clients from the start
• This is an individual contributor role; no direct team management, but mentorship and guidance may be requested by the team

Qualifications

• BA/BS degree or equivalent media buying/advertising analyst experience
• Knowledge of Meta Ads Manager (Blueprint certification preferred)
• Knowledge of Google Ads Manager (Blueprint certification preferred)
• Experience in performance marketing, media buying, lead generation, or other quantitative/data-driven fields
• Experience leading client account relationships
• Strong attention to detail and time management skills, with ability to handle multiple projects and changing priorities
• Strong verbal and written communication
• Strong analytical track record
• Proactive, organized, and capable of working well independently and in a team in a startup environment
• Understanding of performance marketing KPIs vital to e-commerce (ROAS, CAC/CPA, Conversion Rate, AOV, etc.)
• Understanding of online advertising industry and social media (preferred)
• Experience with Excel/Google Sheets for reporting metrics, including pivot tables (preferred)
• Experience working on Marketing Decks (preferred)
• Capable of navigating Google Analytics, Shopify, or similar platforms (preferred)
• Experience managing monthly media budgets of $50,000 or higher (preferred)

Disruptive Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Location & Compensation

• Work Location: Hybrid role – New York City; you must be willing to come to the office 3 days per week
• Compensation: Base compensation starts from $100,000 and can be higher based on experience; opportunities for performance bonuses
• Benefits: 401(k), Health insurance, Paid time off, Vision insurance

Job Type & Seniority

• Job Type: Full-time
• Seniority level: Mid-Senior level
• Job function: Marketing and Sales
• Industries: Advertising Services

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.