Disruptive Digital is hiring: Paid Social Media Buyer/Strategist in New York

Disruptive Digital is a boutique agency based in New York that specializes in serving online businesses in hyper growth mode, as well as traditional businesses looking to develop direct‑to‑consumer online sales. Founded by a former long‑time Facebook employee, the agency applies learnings from partnering with leading eCommerce businesses to accelerate success with Meta, Instagram, and other paid social channels.

We’re looking for a creative and analytical full‑time Digital Media Strategist & Buyer who has experience with Paid Social and a passion for performance marketing to join our team in NYC.

You will maintain day‑to‑day client communications with disruptor brands, create & manage ads using ad buying platforms like Meta, and collaborate with our team to formulate strategic action plans for each client.

Job Responsibilities

• Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals
• Create and traffic ads daily using Meta’s ad‑buying interface, with a strong attention to detail and ensuring client ads are error‑free
• Perform weekly/bi‑weekly check‑in calls with clients, reporting on specific initiatives or overall account performance
• Build recurring and ad‑hoc client reports and internal account analyses that are both performance‑ and creative‑development‑driven
• Brainstorm ad content with our creative strategy and editing team, drawing on client needs and input where possible
• Strategize, execute, and manage a variety of client Meta ad campaigns from data recommendations to execution to analysis
• Translate technical concepts into actionable, tactical and strategic action plans
• Familiarize yourself with client products & develop promotional strategies
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Gather data on consumer, competitor, and market conditions

Candidate Requirements

• BA/BS degree or equivalent media‑buying/advertising analyst experience
• Knowledge of Meta Ads Manager (Blueprint certification preferred)
• Experience in performance marketing, media buying, lead generation, or other quantitative/data‑driven fields
• Experience leading client account relationships
• Proven ability to maintain strong internal, external, and client relationships
• Strong attention to detail and time‑management skills, with the ability to handle multiple projects and priorities
• Strong verbal and written communication skills
• Strong analytical track record
• Proactive, organized, and able to work well individually and in a team; self‑starter who thrives in a startup environment
• Strong knowledge of performance marketing KPIs relevant to e‑commerce such as ROAS, CAC/CPA, conversion rate, AOV, etc. (preferred)
• Understanding of the online advertising industry and social media (preferred)
• Experience working with Excel/Google Sheets for reporting metrics, including constructing pivot tables (preferred)
• Experience working on marketing decks (preferred)
• Capability to navigate Google Analytics, Shopify, or other platforms (preferred)
• Experience managing monthly Meta media budgets of $50,000 or higher (preferred)
• Knowledge of Google Ads Manager a plus

Benefits

• 401(k) plan
• Health insurance
• Paid time off
• Vision insurance

Compensation

• Base compensation starts at $80,000 and can be higher based on experience

Location

• Hybrid role – New York City. Must be willing to come to the office 3 days per week.

Disruptive Digital provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.