Director-Media Planning Job at Northwestern Memorial Hospital in Chicago

The salary range for this position is $82.59 - $119.75 (Hourly Rate). Placement within the salary range is dependent on relevant work experience and internal equity. For positions represented by a labor union, placement within the salary range is guided by the rules outlined in the collective bargaining agreement. We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section located at jobs.nm.org/benefits to learn more. Northwestern Medicine is powered by a community of colleagues who are purpose-driven and committed to our mission to deliver world-class care. Here, you\'ll work alongside some of the best clinical talent in the nation leading the way in medical innovation and breakthrough research with Northwestern University Feinberg School of Medicine. We recognize where you\'ve been, and we support where you\'re headed. We celebrate diverse perspectives and experiences, which fuel our commitment to equity and culture of service. Grow your career with comprehensive training and development opportunities, mentorship programs, educational support and student loan repayment. Create the life you envision for yourself with flexible work options, a Reimbursable Well-Being Fund and a Total Rewards package that support your physical, mental, emotional, and financial well-being. Make a difference through volunteer opportunities we offer in local communities and drive inclusive change through our workforce-led resource groups. From discovery to delivery, come help us shape the future of medicine. Benefits: $10,000 Tuition Reimbursement per year ($5,700 part-time) $10,000 Student Loan Repayment ($5,000 part-time) $1,000 Professional Development per year ($500 part-time) $250 Wellbeing Fund per year ($125 for part-time) Matching 401(k) Excellent medical, dental and vision coverage Life insurance Annual Employee Salary Increase and Incentive Bonus Paid time off and Holiday pay Description Responsibilities Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations. Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization. Works with the Brand team and VP of Marketing to understand the organization\'s marketing objectives, target audiences and calls to action. Creates a proprietary and documented planning framework that is aligned with addressing those needs. Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media). Advises on the relevance and practicality of recommended media strategies / tactics and recommended alternatives given the allocated budget. Leads annual and ongoing strategic media planning execution in partnership with agencies of record. Ensures high quality and effective media plans. Develops and implements media commitments in partnership with each team (e.g. physician group, regional marketing and brand). Functions as an in-house expert on traditional and emerging media options, planning and implementation. Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy. Creates an environment of partnership, collaboration, seamless quality and service enhancement across the marketing department. AA/EOE. Qualifications Required: Bachelor of Arts Degree in Marketing, Communications or related field. 15+ years of relevant experience in developing and implementing effective media planning. Familiarity with programmatic media trading. Experience in a Media Planning role within a complex organization with multiple lines of business. Knowledge and experience with non-traditional and emerging media (e.g. internet, program integration, digital) as well as syndicated media planning tools and systems. Experience crafting systems and planning processes for internal and integrated media planning purposes. Accurate and detail oriented, with exceptional problem-solving skills. Strong quantitative and analytical skills. Proficiency in Microsoft Excel, Word and PowerPoint. Preferred: Ability to work directly with an Agency Media Department. Equal Opportunity Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status. Employment type Full-time Job function Business Development and Sales Industries: Wellness and Fitness Services and Hospitals and Health Care From discovery to delivery, come help us shape the future of medicine. #J-18808-Ljbffr In Summary: The salary range for this position is $82.59 - $119.75 (Hourly Rate) Placement within the salary range is dependent on relevant work experience and internal equity . Northwestern Medicine is powered by a community of colleagues who are purpose-driven and committed to our mission to deliver world-class care . En Español: El rango salarial para este puesto es de $82.59 - $119.75 (Rata por hora). La colocación dentro del rango salariales depende de la experiencia laboral relevante y la equidad interna. Para las posiciones representadas por un sindicato, la colocación en el rango salariale se guía por las reglas establecidas en el acuerdo colectivo de negociación. Ofrecemos una amplia gama de beneficios que proporcionan a los empleados herramientas y recursos para mejorar su bienestar físico, emocional y financiero al tiempo que brindan protección contra eventos inesperados de vida. Por favor visite nuestra sección Beneficios ubicada en jobs.nm.org/beneficios para obtener más información. Hacer una diferencia a través de las oportunidades voluntarias que ofrecemos en las comunidades locales y impulsar el cambio inclusivo mediante nuestros grupos de recursos dirigidos por la fuerza laboral. Desde el descubrimiento hasta la entrega, venid a ayudarnos a dar forma al futuro de la medicina. Beneficios: $10,000 reembolso de matrícula anual ($5,700 tiempo parcial) $10,000 pago del préstamo estudiantil ($5,000 tiempo parcial), $1,000 Desarrollo profesional por año ($500 tiempo medio) $250 Fondo de bienestar anual ($125 para tiempo parcial). Lidera la ejecución anual y continua de planificación estratégica de medios en asociación con agencias de registro. Asegura planes de medios de alta calidad y eficacia. Desarrolla e implementa compromisos mediáticos en colaboración con cada equipo (por ejemplo, grupo médico, marketing regional y marca). Funciones como experto interno en opciones tradicionales y emergentes de medios, planificación e implementación. Comunica con los miembros participantes del equipo de comercialización para garantizar que todos los esfuerzos de planeamiento y compra de medios estén bien coordinados y alineados a las estrategias de negocio y marca. Crea un entorno de sociedad, colaboración, calidad perfecta y servicio mejorado en todo el departamento de marketing. AA/EOE. Calificaciones Requeridas: Licenciatura en Artes en Marketing, Comunicaciones o campo relacionado. 15 años de experiencia en desarrollo e implantación de una planificación eficaz de medios. Familiarización con los medios programáticos. Experiencia en una organización compleja con múltiples propósitos y diseño de sistemas digitales e integración de redes sociales, así como conocimientos específicos y habilidades técnicas de programación y análisis de comunicación no convencional Microsoft Excel + , así como competencias relacionadas con la planificación y gestión de proyectos internos. Preferido: Capacidad para trabajar directamente con un Departamento de Medios de Agencia. Equal Opportunity Northwestern Medicine es una acción afirmativa/empleador de igualdad de oportunidades y no discrimina en la contratación o el empleo sobre la base de edad, sexo, raza, color, religión, origen nacional, identidad de género, estado veterano, discapacidad, orientación sexual u otro estatus protegido. Tipo de empleo Función de trabajo a tiempo completo Desarrollo empresarial e industrias de ventas: Servicios de bienestar y fitness y hospitales y atención médica Desde el descubrimiento hasta la entrega, ven a ayudarnos a dar forma al futuro de la medicina. #J-18808-Ljbffr