Social Media Coordinator Job at Trust Guss Injury Lawyers in Houston

The Social Media Coordinator is responsible for executing a full-scale organic engagement strategy across all social platforms, producing highly engaging video and static content, and tracking performance to drive continual improvement. This role is equal parts content creator and performance analyst—perfect for someone who loves the blend of creativity and data. Responsibilities: Content Creation & Execution Create engaging graphic and video content tailored to each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) Manage both Trust Guss Injury Lawyer’s & Stewart Guss brands' social media presence, creating content for both brands Draft compelling captions and storytelling content to align with the brand voice Produce and maintain a monthly content calendar one month in advance of each new cycle Coordinate weekly filming sessions at the office, including creating shoot topics, overseeing filming day, taking behind-the-scenes footage, and managing expectations with the videographer Post social media content Monday through Friday, ensuring consistent brand presence Attend community and firm events to document in-the-moment content through photos and videos Update and take new staff headshots as needed Performance Tracking & Reporting Generate weekly Social Media Engagement Reports every Monday morning with insights into likes, shares, comments, reach, and engagement per post Identify top-performing posts and content types Visualize trends over time (e.g., average engagements per post) Use A/B testing on organic posts to identify content formats and themes that perform best Develop systems to track ROI, visibility, and engagement across platforms, helping triangulate efforts toward results Help build an automated reporting pipeline and feedback loop for continuous optimization Strategic Contribution Work closely with the Marketing Director to align all content with brand strategy and firm goals Suggest data-driven strategies to improve reach and engagement Support a data-first marketing culture where every move is tracked, measured, and refined for maximum effectiveness Maintain organized content libraries, analytics dashboards, and tracking sheets for transparency and optimization Qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience) 1–2 years of professional experience managing social media accounts for a brand or organization A portfolio of social media content or campaigns is a plus Strong understanding of major social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Threads, etc.) Knowledge of social media best practices, analytics, and trends Experience with social media management tools (e.g., Hootsuite, Sprout Social) Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.) Strong copywriting and storytelling ability with attention to voice and tone Ability to interpret data and analytics to optimize content performance Understanding of content strategy, branding, and community engagement Highly organized with strong attention to detail Creative thinker with a passion for digital trends Self-starter who can manage multiple projects and deadlines Excellent written and verbal communication skills Collaborative team player with a positive attitude Compensation: $20 - $24 hourly #J-18808-Ljbffr In Summary: Social Media Coordinator is responsible for executing a full-scale organic engagement strategy across all social platforms . Responsibilities include creating engaging graphic and video content tailored to each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) Manage both Trust Guss Injury Lawyer’s & Stewart Guss brands' social media presence . En Español: El Coordinador de Medios Sociales es responsable de ejecutar una estrategia de compromiso orgánico a gran escala en todas las plataformas sociales, produciendo contenido video y estático altamente atractivo y rastreando el rendimiento para impulsar la mejora continua. Responsabilidades: Creación y ejecución de contenidos Crear contenido gráfico y video atractivo adaptado a cada plataforma (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) Gestionar la presencia en las redes sociales de las marcas Trust Guss Injury Lawyers & Stewart Guss, creando contenido para ambas marcas Draft convincente subtítulos y contenido narrativo para alinearse con la voz de la marca Producir y mantener un calendario mensual de contenido un mes antes de cada nuevo ciclo Coordinar sesiones semanales de filmación en la oficina, incluida la creación de temas de rodaje, supervisar el día de grabación, tomar imágenes detrás de escenas y gestionar las expectativas del videógrafo Publicar contenido de medios sociales desde el lunes hasta el viernes Asistir a eventos convencentes y contar historias que se alineen con la palabra de marca Produce y mantenga un cronograma de contenido mensuales una vez al comienzo de cada ciclo Nuevas prácticas de gestión de los resultados del trabajo Conforme a las mejores estrategias de comunicación social, mejorar la participación y la capacidad de la empresa Entrañación de mensajes de información o servicios de marketing, ayudar a lograr mejor conocimiento de las empresas.