Description/Comment: ***BACKFILL***
# of positions Needed: 1
Job Title/Job Description: Public Relations Assistant
Work hours: 40h per week.
Temp only
Start date: ASAP
Length of assignment: start date - 12/31/2025
Location- : Hybrid (2-3x a week) - 420 5th Avenue, NY.
Years of Experience: 1 year
Reason for request -
The Public Relations Assistant is needed to support on day-to-day activities of the US-based Public Relations team. The Public Relations Assistant is needed to provide critical administrative PR support across the company's eyewear, retail and pure player portfolio. Due to the volume of workload, the assistant is needed to support the Americas PR leader to maximize PR results. The assistant is needed to support in the creation of PR presentations and recaps and reports, implementation of PR strategies, tracking and analyzing those strategies' results, organic and paid influencer programs and product seedings, paid editorial/media partnerships, PR events, product, shipments and other logistics coordination, invoice submission and budget and administrative management.
Backfill/Replacement: N.A.
General Summary:
The Public Relations Specialist will be responsible for coordinating the day-to-day Public Relations activities for Sunglass Hut. Based in NYC, this role will report directly to Nikki Klarberg, Senior Public Relations Manager for Sunglass Hut globally.
Position Responsibilities:
• Support the Senior Public Relations Manager in all public relations efforts - from day-to-day tasks to broader brainstorming and creating targeted PR plans/influencer strategies.
• Liase with external agency partners to fulfill editorial requests and ensure the SGH PR department is running smoothly and efficiently.
• PR asset development (I.e. talking points, quotes, media alerts, trend pitches, etc.)
• Media list maintenance
• PR recaps
• Influencer research (ongoing)
• Event support (including RSVP lists, inviting media, organizing product and displays, etc.)
• Product order fulfillment (for gifting and samples)
• Operational requests (communications to stores, receiving campaign assets, high res images, credit requests, shipments, messengers, etc.)
Position Requirements:
• Bachelor's degree in Communications, PR, Advertising/Marketing or Journalism preferred
• Possess excellent written, verbal and organizational communication skills
• Ability to be flexible and adapt in a fast-paced, sometimes high-pressure environment
• Possess outstanding project-management and strong follow-up skills
• Proven ability to complete time-sensitive tasks under minimal direction
• Travel TBD based on brand needs and events. Start Time: 12:00 AM Hours: 8:00am to 5:00pm Location: NY office: 420 5th avenue New York, NY 420 5th avenue New York NY 10018 Education: dditional Job Details: ***BACKFILL***
# of positions Needed: 1
Job Title/Job Description: Public Relations Assistant
Work hours: 40h per week.
Brand: House & License Frame Brands,
Retail: Sunglass Hut, LensCrafters, Eyebuydirect Temp only or Temp to perm: Temp only
Start date: ASAP
Length of assignment: start date - 12/31/2025
Location- : Hybrid (2-3x a week) - 420 5th Avenue, NY.
Years of Experience: 1 year Reason for request - The Public Relations Assistant is needed to support on day-to-day activities of the US-based Public Relations team. The Public Relations Assistant is needed to provide critical administrative PR support across the company's eyewear, retail and pure player portfolio. Due to the volume of workload, the assistant is needed to support the Americas PR leader to maximize PR results. The assistant is needed to support in the creation of PR presentations and recaps and reports, implementation of PR strategies, tracking and analyzing those strategies' results, organic and paid influencer programs and product seedings, paid editorial/media partnerships, PR events, product, shipments and other logistics coordination, invoice submission and budget and administrative management. Backfill/Replacement: N.A.
Attachment:
GENERAL FUNCTION
The Public Relations Assistant is responsible for coordinating the day-to-day activities of the US-based Public Relations team, providing critical administrative PR support across the company's eyewear, retail and pure player portfolio. This role assists with the creation of PR presentations and recaps and reports, implementation of PR strategies, tracking and analyzing those strategies' results, organic and paid influencer programs and product seedings, paid editorial/media partnerships, PR events, product, shipments and other logistics coordination, invoice submission and budget and administrative management. This role is hybrid and based in New York City and reports to the Americas PR Managers, with dotted lines to the other members of the PR team whom the role secondarily supports.
ROLES & RESPONSIBILITIES:
- Reconciling and processing invoices and finance process and supporting in budget management
- Support on product management and inventory, shipping and logistics management
- Schedule meetings and ensures that all preparations are made prior to the meeting time in addition to capturing meeting notes
- Support in planning, execution and recapping of all PR and influencer activities
- Create, compile and/or review detailed Excel and PowerPoint documents
- Coordinate communication between internal team and external partners
- Assist in developing and implementing brand-specific PR plans and activities in local markets
- Ensure accuracy of press and social results tracking, utilizing DMR and Companion platforms
- Support in PR asset development, when necessary (if not provided by global), including press releases, media alerts, talking points and presentations.
- Assist in achieving excellent results through editorial press, social/influencer programs and paid editorial/media opportunities
- Support on general administrative support of PR activations and team as needed
- Liaise with external agency partners in North America and LATAM to equip them with all necessary PR assets (press releases, photos/videos, samples/seeding products), PR/influencer strategies, shipping documents as well as collect results/recaps from those agencies/markets and create comprehensive recaps for the global team
- Bachelor's degree in public relations, Marketing, Media, Communications or Business
- Excellent written, verbal and interpersonal communication skills
- Previous in-house or agency PR experience fashion/accessories
- Excellent verbal and written communication skills and ability to work independently with minimal supervision as well as part of a team
- Proficient in Microsoft Word, Excel, PowerPoint and Outlook
- High degree of flexibility, adaptability, optimism, and solution-oriented mindset
- Outstanding logistics, project-management and follow-up skills
- Existing knowledge of and desire to learn more about the PR, media and influencer landscapes
- Excellent verbal and written communication skills and ability to work independently with minimal supervision as well as part of a team
- Excellent organizational skills and attention to detail
- Enjoys working with and supporting others
- Highly organized, self-starter, strong initiative
- Ability to work on multiple projects and prioritize workload
- Experience working with DMR, CreatorIQ or other press/social coverage tracking platforms
- Experience with Influencer Marketing