Overview
Helping Organizations Solve Problems Through Talent | I Stop For Purple Unicorns
At Master Electronics , we’re growing our digital footprint and seeking a Director of Digital Marketing to lead strategy and execution across OnlineComponents and other digital channels. You’ll shape how customers discover, engage with, and experience our brand through impactful performance marketing, SEO, content, and lifecycle initiatives that fuel acquisition, retention, and revenue growth. This is an opportunity to blend creativity with analytics, leading digital innovation at a people-first company where values, collaboration, and growth drive everything we do.
What you will do
- Lead a holistic digital marketing strategy across paid, organic, and lifecycle channels to drive customer acquisition, engagement, and retention.
- Oversee performance marketing — including paid search, social, display, and marketplace advertising — optimizing budgets and ROI across platforms.
- Own SEO and content growth, ensuring our product pages, categories, and site architecture are optimized for visibility, discoverability, and user experience.
- Guide the content and lifecycle marketing teams, creating scalable workflows, automations, and campaigns that enhance loyalty and long-term customer value.
- Improve conversion and digital experience through A/B testing, personalization, and UX collaboration that strengthens every step of the funnel.
- Analyze and report on performance, tracking KPIs like CAC, LTV, and ROAS while delivering insights that shape data-driven decisions.
- Build and lead a high-performing digital team, fostering collaboration, innovation, and accountability across Marketing, Sales, Marketplace, and eCommerce teams.
What you bring to the table
- Proven success leading digital marketing strategy and execution in eCommerce, driving measurable growth in traffic, conversion, and retention.
- 7–10 years of progressive digital marketing experience, including 3–5 years in a leadership role guiding cross-functional teams.
- Expertise across paid media, SEO, CRM/email marketing, analytics, and content optimization, with a passion for performance and innovation.
- Experience managing high-SKU product catalogs and large-scale content operations, ideally in B2B or technical product environments.
- Strong leadership and collaboration skills, with the ability to build high-performing teams and partner effectively across Sales, Product, and Operations.
Benefits
- Stay Healthy: World-class and affordable insurance plans ensure you and your family stay healthy.
- Secure Your Future: 401(k) match program where you are vested from day-one.
- Invest in Your Education: Tuition assistance empowers you to further your education and career.
- Employee Assistance Program (EAP) and other incentives: Perspectives, Healthcare Advocate, Working Advantage Discount Program, and more.
- Enjoy Work-Life-Harmony: Paid holidays, PTO accrual, Floating Holiday, and supportive personal and parental leave policies.
- Do Significant Good: Company-sponsored donation match 3 for 1, Volunteer Time Off (VTO), and Employee Resource Groups.
- Provide Additional Financial Security: Company-funded and voluntary AD&D Life Insurance for you and your loved ones.
If you want to learn more about our comprehensive benefits, visit:
Equal Opportunity Employer
At Master Electronics , we thrive in a fast-paced, entrepreneurial environment where flexibility, professionalism, and a self-starter mindset aren’t just preferred—they’re essential. Headquartered in sunny Phoenix, AZ, we’re a leading global authorized distributor of electronic components, and have been proudly family-owned for over 50 years. We are committed to providing equal employment opportunities for all applicants and employees. We do not unlawfully discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, marital status, creed, or any other protected characteristic. We provide reasonable accommodations in compliance with the ADA and other applicable laws, and we strictly prohibit harassment of any kind. This commitment applies to every part of our workplace—from recruitment and hiring to promotions, training, compensation, benefits, and even company events.
Job details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Appliances, Electrical, and Electronics Manufacturing