Head of Marketing – Growth, Loyalty, Performance, Brand
Job Description: Timing: ASAP. Duration: Ongoing full-time. Hours per week: 40+. Location: Boulder, CO (hybrid onsite 3 days/week). Salary: $220-300K DOE + bonus potential. One of our consumer goods lifestyle clients is looking for a Head of Marketing to lead global brand strategy and integrated marketing execution (growth, loyalty, performance, and brand) to keep the brand culturally relevant and quickly scale/grow the business.
The Head of Marketing will continue executing on a recently refreshed brand identity, oversee an internal creative content/studio team, manage regional marketing activations, all with a central focus on developing and implementing performance/growth and loyalty/retention marketing strategies.
This Head of Marketing must be comfortable managing regional leadership, integrated marketing, licensing, social and influencer marketing, operations, and creative teams; they will serve as the leading voice across brand storytelling, campaign execution, and market activation.
Ideal Head Of Marketing Candidates Will Have
- BA degree in Marketing, Business, Communications, or related field.
- At least 12+ years of progressive brand and marketing leadership, ideally with global consumer lifestyle brands.
- Proven experience leading integrated marketing, social and influencer marketing, licensing, operations, and creative.
- Proven track record of building culturally relevant brands and delivering business results through integrated marketing.
- Strong leadership skills with experience developing senior managers and high-performing creative teams.
- Deep understanding of digital marketing, performance metrics, and consumer acquisition strategies.
- Strong cultural intelligence and ability to balance global frameworks with local adaptation.
- Excellent communication, collaboration, and stakeholder management skills across regions and levels.
Job Responsibilities
- Develop and implement brand strategies to position the brand as a leader in their space.
- Ensure consistent brand identity and voice while enabling local market nuance.
- Oversee creative leadership functions to deliver high-quality, scalable content and campaigns.
- Lead development and execution of global integrated marketing campaigns, ensuring alignment with brand strategy and business goals.
- Oversee integrated marketing to deliver go-to-market planning, consumer campaigns, and performance-driven initiatives.
- Align brand campaigns with consumer acquisition and retention strategies across digital, social, and retail channels.
- Lead social and influencer strategy, building brand community and engagement.
- Oversee licensing strategy and partnerships, leveraging IP collabs and brand alliances to expand reach and cultural relevance.
- Provide thought leadership on brand partnerships, sponsorships, and collab opportunities.
- Oversee marketing ops to ensure disciplined budget management, marketing analytics, and process optimization.
- Manage agency and vendor relationships to deliver cost-effective, high-quality marketing solutions.
- Establish frameworks and processes for global content creation and campaign execution.
- Serve as a key member of the leadership team, contributing to company-wide strategy, growth, and culture.
- Develop annual global brand and marketing plans with measurable objectives tied to business growth.
- Build and mentor a diverse, high-performing team (15 total direct/indirect reports) spanning integrated marketing, licensing, operations, creative, and regional leadership.
- Foster collaboration across functions and geographies, ensuring marketing contributes to enterprise-wide success.
- Candidates must be local and able to work hybrid onsite 3 days/week. Open to relocation assistance, specific details TBD.